Marketing Scholarship,Intellectual Leadership,and the Zeitgeist

Andreasen Alan R. (1971), Inner City Business: A Case Study of Buffalo, New York. New York: Praeger Publishers.

Andreasen Alan R. (1972), Improving Inner City Marketing. Chicago: American Marketing Association.

Andreasen Alan R. (1975), The Disadvantaged Consumer. New York: The Free Press.

Andreasen Alan R. (1977), Minorities and Marketing: Research Challenges (with Frederick D. Sturdivant). Chicago: American Marketing Association.

Andreasen Alan R. (1993), “Presidential Address: A Social Marketing Research Agenda for Consumer Behavior Researchers,” in Advances in Consumer Research, Vol. 20, Rothschild Michael , and McAlister Leigh , eds. Provo, UT: Association for Consumer Research, 1–5.

Andreasen Alan R. (2001a), Ethics in Social Marketing. Washington, DC: Georgetown University Press.

Andreasen Alan R. (2001b), “Intersector Transfer of Marketing Knowledge,” in Handbook of Marketing and Society, Paul N. Boom , and Gundlach Gregory T. , eds. Thousand Oaks, CA: Sage Publications, 80–104.

Andreasen Alan R. , and Kotler Philip (2003), Strategic Marketing for Nonprofit Organizations, 6th ed. Upper Saddle River, NJ: Prentice Hall.

Bagozzi Richard P. (1978), “Marketing as Exchange,” American Behavioral Scientist, 21(March-April), 535–56.

Bartels Robert (1974), “The Identity Crisis in Marketing,” Journal of Marketing, 38(October), 73–76.

Brenkert George (2002), “Ethical Challenges for Social Marketing,” Journal of Public Policy & Marketing, 21(1), 14–25.

Clark Kenneth B. (1965), Dark Ghetto: Dilemmas of Social Power. New York: Harper Torchbooks.

Elliott Barrie J. (1991), A Re-examination of the Social Marketing Concept. Sydney: Elliott & Shanahan Research.

Freeman Jo (2004), At Berkeley in the 1960s: The Education of an Activist. Bloomington: Indiana University Press.

Hirschman Albert O. (1970), Exit, Voice and Loyalty: Responses to Declines in Firms, Organizations and States. Cambridge, MA: Harvard University Press.

Hirschman Elizabeth (1991), “Secular Mortality and the Dark Side of Consumer Behavior, Presidential Address,” in Advances in Consumer Research, Vol. 17, Michael R. Solomon , and Holman Rebecca , eds. Provo, UT: Association for Consumer Research.

Kotler Philip (1972), “A Generic Concept of Marketing,” Journal of Marketing, 36(April), 46–54.

Kotler Philip , and Levy Sidney J. (1969a), “Broadening the Concept of Marketing,” Journal of Marketing, 33(January), 10–15.

Kotler Philip , and Levy Sidney J. (1969b), “A New Form of Marketing Myopia: Rejoinder to Professor Luck,” Journal of Marketing, 33(July), 55–57.

Kotler Philip , and Zaltman Gerald (1971), “Social Marketing: An Approach to Planned Social Change,” Journal of Marketing, 35(July), 3–12.

Luck David J. (1969), “Broadening the Concept of Marketing— Too Far,” Journal of Marketing, 33(July), 53–55.

Magnuson Warren G. , and Carper Jean (1968), The Dark Side of the Marketplace, the Plight of the American Consumer. Englewood Cliffs, NJ: Prentice Hall.

Wilkie William L. , and Moore Elizabeth S. (2003), “Scholarly Research in Marketing: Exploring the ‘4 Eras’ of Thought Development,” Journal of Public Policy & Marketing, 22(Fall), 116–46.