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Exploring Marketing's Relationship to Society

Journal of Public Policy & Marketing

Impact Factor: 4.7 / 5-Year Impact Factor: 7.2

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Research article

First published online April, 2005

Exploring Marketing's Relationship to Society

Volume 24, Issue 1

https://doi.org/10.1509/jppm.24.1.1.63883

Abstract

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References

1.

Wilkie

William L.

, and Moore

Elizabeth S.

(1999), “Marketing Contributions to Society,” Journal of Marketing, 63(Special Issue), 198–218.

2.

Wilkie

William L.

, and Moore

Elizabeth S.

(2003), “Scholarly Research in Marketing: Exploring the ‘4 Eras’ of Thought Development,” Journal of Public Policy & Marketing, 22(Fall), 116–46.

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