The author briefly critiques Federal Communications Commission policies and legislative actions as reported by Sappington and Stockdale (2003) and then provides some insights from a marketing science perspective. The author questions whether competition created through regulation produces the same benefits as natural competition and argues that when natural competition fails to produce desired results, the underlying reason might be the prohibitive cost of providing service to some consumers. The author also argues for customer satisfaction measures rather than market measures to determine public policy. The article concludes with a variety of topics for further research in marketing.
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