AilawadiKusum L., and NeslinScott A. (1998), “The Effect of Promotion on Consumption: Buying More and Consuming It Faster,”Journal of Marketing Research, 35(August), 390–98.
2.
BellDavid R., ChiangJeongwen, and PadmanabhanV. (1999), “The Decomposition of Promotional Response: An Empirical Generaliation,”Marketing Science, 18(4), 504–26.
3.
ChintaguntaPradeep (2002), “Investigating Category Pricing Behavior at a Retail Chain,”Journal of Marketing Research, 39(May), 141–54.
4.
ChristenMarkus, GuptaSachin, PorterJohn C., StaelinRichard, and WittinkDick R. (1997), “Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model,”Journal of Marketing Research, 34(August), 322–34.
5.
ErdemTulin, ImaiSusumu, and KeaneMichael P. (2002), “A Model of Consumer Brand and Quantity Choice Dynamics Under Price Uncertainty,”Quantitative Marketing and Economics, 1(1), forthcoming.
6.
HendelIgal, and NevoAviv (2002), “Measuring the Implications of Sales and Consumer Stockpiling Behavior,” mimeograph, University of Wisconsin.
7.
HoskenDaniel, O'BrienDaniel, ScheffmanDavid, and VitaMichael (2002), “Demand System Estimation and its Application To Horizontal Merger Analysis,” FTC Working Paper No. 246, Federal Trade Comission, Washington, DC.
8.
KimSang Yong, and StaelinRichard (1999), “Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment,”Marketing Science, 18(1), 59–76.
9.
ScheffmanDavid T. (1996), “Antitrust, Economics, and ‘Reality,’” in The Economics of the Antitrust Process, KleitAndrew, and CoateMalcolm B., eds. Boston: Kluwer Publishing.
10.
SullivanMary, and RomeoChuck (2002), “Controlling for Promotions in a Differentiated Products Model of Consumer Demand,”Department of Justice, Washington, DC, forthcoming.
11.
SunBaohong, NeslinScott, and SrinivasanKannan (2001), “Measuring the Impact of Promotions On Brand Switching Under Rational Consumer Behavior,” mimeograph, Kenan-Flagler Business School, University of North Carolina, (accessed September 17, 2002), [available at www.bschool.nus.edu/faculty/mkt/papers%20for%20seminars/kannan%205.pdf].
