Antitrust and Marketing: A Primer and Call to Research

Arthur Thomas C. (1994), “The Costly Quest for Perfect Competition: Kodak and Nonstructural Market Power,” New York University Law Review, 69(1), 1–61.

Averitt Neil W. , and Lande Robert H. (1997), “Consumer Sovereignty: A Unified Theory of Antitrust and Consumer Protection Law,” Antitrust Law Journal, 65(3), 713–57.

Bagozzi Richard P. (1975), “Marketing as Exchange,” Journal of Marketing, 39(October), 32–39.

Baker Jonathan B. (1989), “Recent Developments in Economics That Challenge Chicago School Views,” Antitrust Law Journal, 58, 645–55.

Balto David A. (2002), “Recent Legal and Regulatory Developments in Slotting Allowances and Category Management,” Journal of Public Policy & Marketing, 21(Fall), 289–94.

Bloom Paul N. , Gundlach Gregory T. , and Cannon Joseph P. (2000), “Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers,” Journal of Marketing, 64(April), 92–108.

Bork Robert H. (1993), The Antitrust Paradox: A Policy at War with Itself, 2d ed. New York: Basic Books, Inc.

Brooke Group Ltd. v. Brown & Williamson Tobacco Corp. (1993), 113 S. Ct. 2578.

Eastman Kodak Co. v. Image Technical Services, Inc. (1992), 112 S. Ct. 2072.

Foer Albert A. (2002), “The Third Leg of the Antitrust Stool,” Journal of Public Policy & Marketing, 21(Fall), 227–31.

Frazier Gary L. , and Rody Raymond C. (1991), “The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels,” Journal of Marketing, 55(January), 52–69.

Gaski John F. (1984), “The Theory of Power and Conflict in Channels of Distribution,” Journal of Marketing, 48(Summer), 9–29.

Gerla Harry S. (1985), “The Psychology of Predatory Pricing: Why Predatory Pricing Pays,” Southwestern Law Journal, 39(3), 755–80.

Geyskens Inge , Steenkamp Jan-Benedict E.M. , and Kumar Nirmalya (1999), “A Meta-Analysis of Satisfaction in Marketing Channel Relationships,” Journal of Marketing Research, 36(May), 223–38.

Guiltinan Joseph P. (2002), “Choice and Variety in Antitrust Law: A Marketing Perspective,” Journal of Public Policy & Marketing, 21(Fall), 260–68.

Gundlach Gregory T. (2001), “Marketing and Modern Antitrust Thought,” in Handbook of Marketing and Society, Paul N. Bloom , and Gundlach Gregory T. , eds. Thousand Oaks, CA: Sage Publications, Inc., 34–50.

Gundlach Gregory T. , and Cadotte Ernest R. (1994), “Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting,” Journal of Marketing Research, 31(November), 516–32.

Gundlach Gregory T. , and Phillips Joan M. (2002), “Marketing in Antitrust: Contributions and Challenges,” Journal of Public Policy & Marketing, 21(Fall), 250–53.

Hawker Norman W. (2002), “The Public Policy of Antitrust and Strategy: An Overview,” Journal of Public Policy & Marketing, 21(Fall), 257–59.

Houston Franklin S. , and Gassenheimer Jule B. (1987), “Marketing and Exchange,” Journal of Marketing, 51(October), 3–18.

Hovenkamp Herbert (1985), “Antitrust Policy After Chicago,” Michigan Law Review, 84(November), 213–84.

Hovenkamp Herbert (1999), Federal Antitrust Policy: The Law of Competition and Its Practice, Hornbook Series. St. Paul, MN: West Group Publishing Co.

Jacobs Michael S. (1995), “An Essay on the Normative Foundations of Antitrust Economics,” North Carolina Law Review, 74(1), 219–66.

Kaplow Louis (1985), “Extension of Monopoly Power Through Leverage,” Columbia Law Review, 85(3), 515–56.

Kotler Philip (2003), Marketing Management, 11th ed. Upper Saddle River, NJ: Prentice Hall.

Ordover Janusz A. , and Saloner Garth (1989), “Predation, Monopolization, and Antitrust,” in Handbook of Industrial Organization, Schmalensee Richard , and Willig Robert D. , eds. Amsterdam: Elsevier Science Publishers, 537–96.

Peritz Rudolph J.R. (2002), “Antitrust Policy and Aggressive Business Strategy: A Historical Perspective on Understanding Commercial Purposes and Effects,” Journal of Public Policy & Marketing, 21(Fall), 237–42.

Petty Ross D. (2002), “Limiting Product Choice: Innovation, Market Evolution, and Antitrust,” Journal of Public Policy & Marketing, (Fall), 269–74.

Porter Robert H. (1991), “A Review Essay on Handbook of Industrial Organization,” Journal of Economic Literature, 29(June), 553–72.

Posner Richard A. (1979), “The Chicago School of Antitrust Analysis,” University of Pennsylvania Law Review, 127, 925–52.

Ross Stephen (1992), “Post-Chicago Analysis After Kodak: Interview with Professor Steven C. Salop,” Antitrust, (Fall/Winter), 20–22.

Scheffman David T. (1996), “Antitrust, Economics, and ‘Reality,’” in The Economics of the Antitrust Process, Malcolm B. Coate , and Kleit Andrew N. , eds. Boston: Kluwer Academic Publishers, 239–54.

Shenefield John H. , and Stelzer Irwin M. (2001), The Antitrust Laws: A Primer, 4th ed. Washington, DC: AEI Press.

Sullivan E. Thomas , and Harrison Jeffrey L. (1998), Understanding Antitrust and Its Economic Implications, 3d ed. New York: Matthew Bender.

Sullivan Lawrence A. (1977), “Economics and More Humanistic Disciplines: What are the Sources of Wisdom for Antitrust?” University of Pennsylvania Law Review, 125, 1214–43.

Sullivan Lawrence A. (1995), “Post-Chicago Economics: Economists, Lawyers, Judges, and Enforcement Officials in a Less Determinate Theoretical World,” Antitrust Law Journal, 63(2), 669–81.

Sullivan Lawrence A. , and Grimes Warren S. (2000), The Law of Antitrust: An Integrated Handbook, Hornbook Series. St. Paul, MN: West Group Publishing Co.

Sullivan Mary (2002), “The Role of Marketing in Antitrust,” Journal of Public Policy & Marketing, 21(Fall), 247–49.

White Lawrence J. (2002), “Business School Economics and Antitrust: What's Thought and What's Taught,” Journal of Public Policy & Marketing, 21(Fall), 254–56.

Wilkie William L. , Desrochers Debra M. , and Gundlach Gregory T. (2002), “Marketing Research and Public Policy: The Case of Slotting Fees,” Journal of Public Policy & Marketing, 21(Fall), 275–88.