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PettyRoss D. (1988), “Antitrust and Innovation: Are Product Modifications Ever Predatory?”Suffolk Law Review, 22 (4), 977–1028.
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PettyRoss D. (1989), “Predatory Promotion: A New Theory of Antitrust Liability?”American Business Law Journal, 27 (2), 215–49.
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PettyRoss D. (1991), “The Evolution of Comparative Advertising Law: Has the Lanham Act Gone Too Far?”Journal of Public Policy & Marketing, 10 (Fall), 161–81.
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PettyRoss D. (1992a), “FTC Advertising Regulation: Survivor or Casualty of the Reagan Revolution?”American Business Law Journal, 30 (1), 1–34.
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PettyRoss D. (1992b), The Impact of Advertising Law on Business and Public Policy. Westport, CT: Quorum Books.
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PettyRoss D. (1993a), “Joe Camel and the Commission: The Real Legal Issues,”Journal of Public Policy & Marketing, 12 (Fall), 276–81.
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PettyRoss D. (1993b), “The Role of Law in the Marketing Curriculum,” in AMA Educators' Proceedings, Vol. 4. Chicago: American Marketing Association, 48–52.
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PettyRoss D. (1994), “Introduction: The Marketing Discipline's Contribution to Advertising Law,”Advertising Law Anthology, 17 (1), xi–xvii.
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PettyRoss D. (1995a), “Book Review: Legal Issues in Marketing Decision Making by Dorothy Cohen,”Journal of Public Policy & Marketing, 14 (Fall), 334–38.
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PettyRoss D. (1995b), “Regulating Product Safety: The Informational Role of the U.S. Federal Trade Commission,”Journal of Consumer Policy, 18 (4), 387–415.
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PettyRoss D. (1996), “A Word from the Chair,”Advertising Law Anthology, 18 (1), xv–xvii.
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PettyRoss D. (1997), “Advertising Law in the United States and European Union,”Journal of Public Policy & Marketing, 16 (Spring), 2–13.
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PettyRoss D. (1998), “Interactive Marketing and the Law: The Future Rise of Unfairness,”Journal of Interactive Marketing, 12 (3), 21–31(reprinted in Internet Marketing: Readings and Online Resources, Paul Richardson, ed. Irwin/McGraw-Hill, 2001, pp. 304–314).
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PettyRoss D. (1999a), “Editor's Introduction: The What and Why of Marketing Law,”American Business Law Journal, 36 (2), 239–54.
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PettyRoss D. (1999b), “Tobacco Marketing Restrictions in the Multi- State Attorneys General Settlement: Is This Good Public Policy?”Journal of Public Policy & Marketing, 18 (Fall), 244–57.
28.
PettyRoss D. (2000), “Marketing Without Consent: Consumer Choice and Costs, Privacy and Public Policy,”Journal of Public Policy & Marketing, 19 (Spring), 42–53.
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PettyRoss D. (2002), “Limiting Product Choice: Innovation, Market Evolution, and Antitrust,”Journal of Public Policy & Marketing, 21 (Fall), 269–74.
30.
PettyRoss D. (2005), “Societal Regulation of the Marketing Function: Does the Patchwork Create a Quilt?”Journal of Public Policy & Marketing, 24 (Spring), 63–74.
31.
PettyRoss D. (2008a), “Initial Interest Confusion v. Consumer Sovereignty: A Consumer Protection Perspective on Trademark Infringement,”Trademark Reporter, 98 (3), 757–88.
32.
PettyRoss D. (2008b), “Naming Names: Trademark Strategy and Beyond: Part One—Selecting a Brand Name,”Journal of Brand Management, 15 (3), 190–97.
33.
PettyRoss D. (2008c), “Naming Names: Trademark Strategy and Beyond: Part Two—Dealing with Rival Brand Names,”Journal of Brand Management, 15 (4), 232–38.
34.
PettyRoss D. (2012), “Using the Law to Protect the Brand on Social Media Sites: A Three ‘M's Framework for Marketing Managers,”Management Research Review, 35 (9), 758–69.
35.
PettyRoss D. and AndrewsJ. Craig (2008), “Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages,”Journal of Public Policy & Marketing, 27 (Spring), 7–18.
36.
PettyRoss D. and D'RozarioDenver (2009), “The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity,”Journal of Advertising, 38 (4), 39–51.
37.
PettyRoss D. and KoppRobert J. (1995), “Advertising Challenges: A Strategic Framework and Current Review,”Journal of Advertising Research, 35 (2), 41–55.
38.
PettyRoss D., LeongSusanna H.S., and LwinMay O. (2010), “Slogans: US and EU Legal Protection for Slogans That Identify and Promote the Brand,”International Journal of Advertising, 29 (3), 473–500.
39.
PettyRoss D. and SpinkPaul (1995), “Comparative Advertising in the EC: Will the Proposed Directive Harmonize Across the Atlantic?”Journal of Public Policy & Marketing, 14 (Fall), 310–17.
40.
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41.
SeidersKathleen and PettyRoss D. (2004), “Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies,”Journal of Public Policy & Marketing, 23 (Fall), 153–69.
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