My Memorable Experiences as a Marketing Academic at the Federal Trade Commission

ABA (1969), “Report of the American Bar Association Commission to Study the Federal Trade Commission,”committee print, (September 15).

ABA (1989), “Report of the American Bar Association Section of Antitrust Law Special Committee to Study the Role of the Federal Trade Commission,” reprinted in Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, Murphy Patrick E. and Wilkie William L. , eds. Notre Dame, IN: University of Notre Dame Press, 412–62.

Bernhardt Kenneth L. (1990), “The FTC in 1978: Some Observations from a Marketing Academic,” in Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, Murphy Patrick E. and Wilkie William L. , eds. Notre Dame, IN: University of Notre Dame Press, 114–19.

Calkins Stephen (1990), “Counsel's Summary: The ABA Special Committee's Report on the FTC (Kirkpatrick II),” in Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, Murphy Patrick E. and Wilkie William L. , eds. Notre Dame, IN: University of Notre Dame Press, 7–17.

Cohen Dorothy (1980), “The FTC's Advertising Substantiation Program,”Journal of Marketing, 44 (January), 26–35.

Cox Edward F. , Fellmeth Robert C. , and Schultz John E. (1969), The Nader Report on the Federal Trade Commission. New York: Richard W. Baron.

Freer Robert E. (1971), “The Federal Trade Commission—A Study in Survival,”Business Lawyer, 26 (5), 1505–26.

FTC (1979), Consumer Information Remedies. Washington, DC: FTC.

Jones Mary Gardiner (1990), “Marketing Academics at the FTC: Reflections and Recommendations,” in Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, Murphy Patrick E. and Wilkie William L. , eds. Notre Dame, IN: University of Notre Dame Press, 216–20.

Mazis Michael B. (1979), “Overview of the ‘Can and Should the FTC Restrict Advertising to Children?’ Workshop,” in Advances in Consumer Research, Vol. 6, Wilkie William L. , ed. Ann Arbor, MI: Association for Consumer Research, 3–6.

Murphy Patrick E. (1990), “Past FTC Participation by Marketing Academics,” in Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, Murphy Patrick E. and Wilkie William L. , eds. Notre Dame, IN: University of Notre Dame Press, 205–215.

Murphy Patrick E. and Wilkie William L. , eds. (1990), Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s. Notre Dame, IN: University of Notre Dame Press.

Pitofsky Robert (1977), “Beyond Nader: Consumer Protection and the Regulation of Advertising,”Harvard Law Review, 90 (4), 661–95.

Ratner Ellis M. (1978), FTC Staff Report on Television Advertising to Children. Washington, DC: Bureau of Consumer Protection, FTC.

Wilkie William L. (1982), “Affirmative Disclosure: Perspectives on FTC Orders,”Journal of Public Policy & Marketing, 1, 95–110.

Wilkie William L. (1983), “Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case Selection,”Journal of Public Policy & Marketing, 2, 3–15.

Wilkie William L. (1985), “Affirmative Disclosure at the FTC: Objectives for the Remedy and Outcomes of Orders,”Journal of Public Policy & Marketing, 4, 91–111.

Wilkie William L. (1986), “Affirmative Disclosure at the FTC: Strategic Dimensions,”Journal of Public Policy & Marketing, 5, 123–45.

Wilkie William L. (1987), “Affirmative Disclosure at the FTC: Communication Decisions,”Journal of Public Policy & Marketing, 6, 33–42.

Wilkie William L. and Farris Paul W. (1975), “Comparison Advertising: Problems and Potential,”Journal of Marketing, 39 (October), 7–15.

Wilkie William L. and Gardner David M. (1974), “The Role of Marketing Research in Public Policy Decision Making,”Journal of Marketing, 38 (January), 38–47.

Wilkie William L. , McNeill Dennis L. , and Mazis Michael B. (1984), “Marketing's ‘Scarlet Letter’: The Theory and Practice of Corrective Advertising,”Journal of Marketing, 48 (April), 11–31.

Wilkie William L. and Murphy Patrick E. (2013), “Marketing Academics at the FTC: The Inside Story,”Journal of Historical Research in Marketing, 5 (1), 124–40.