You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Introduction to the Special Issue on Theory and Practice in Marketing

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

Journal Homepage Submission guidelines

Restricted access

Research article

First published online December, 2014

Introduction to the Special Issue on Theory and Practice in Marketing

Volume 51, Issue 6

https://doi.org/10.1509/jmr.51.6.editorial

Abstract

Get full access to this article

View all access options for this article.

References

1.

Lehmann

Donald R.

McAlister

Leigh

, and Staelin

Richard

(2011), “Sophistication in Research in Marketing,” Journal of Marketing, 75 (July), 155– 65.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

A Technology Whose Time Has Come or the Same Old Litter on a Stick? An Analysis of Changeable Message Billboards

Retricted access

Database Marketing Practice: Protecting Consumer Privacy

Retricted access

Winning in smart markets

Retricted access

The Protection of Intellectual Property: Issues of Origination and Ownership