Abstract

Get full access to this article
View all access options for this article.
References
1.
Gordon
Robert A.
, and
Howell
James E.
(1959 ), Higher Education in Business. New York : Columbia University Press.
2.
Morrison
Donald G.
(1969 ), “On the Interpretation of Discriminant Analysis,” Journal of Marketing Research , 6 (May), 156 –63 .
