The Quality of Price as a Quality Cue

Akerlof George (1970), “The Market for ‘Lemons’: Quality and the Market Mechanism,” Quarterly Journal of Economics, 84(August), 488–500.

Bachman Gwen R. , John Deborah Roedder , and Rao Akshay R. (1992), “Children's Susceptibility to Peer Group Purchase Influence: An Exploratory Investigation,” in Advances in Consumer Research, Vol. 19, Rothschild Michael L. , and McAlister Leigh , eds. Provo, UT: Association for Consumer Research, 463–68.

Bagwell Kyle , and Riordan Michael (1991), “High and Declining Prices Signal Product Quality,” American Economic Review, 81(March), 224–39.

Brochet Frederic (2001), “Chemical Object Representation in the Field of Consciousness,” working paper, General Oenology Laboratory, Talence Cadex, France.

Collins H.M. (1981), “Son of Seven Sexes: The Social Destruction of a Physical Phenomenon,” in Social Studies of Science, Vol. 11, Beverly Hills, CA: Sage Publications, 22–62.

Enis Ben M. , and Stafford James E. (1969), “Consumer Perceptions of Product Quality as a Function of Various Informational Inputs,” in Fall Conference Proceedings, McDonald Philip P. , ed. Chicago: American Marketing Association, 340–44.

Gabor Andre , and Granger Clive W.J. (1966), “Price as an Indicator of Quality: Report on an Inquiry,” Economica, 46(February), 43–70.

Gardner David M. (1971), “Is There a Generalized Price–Quality Relationship?” Journal of Marketing Research, 8(May), 241–43.

Gerstner Eitan (1985), “Do Higher Prices Signal Higher Quality?” Journal of Marketing Research, 22(May), 209–215.

Kirmani Amna , and Rao Akshay R. (2000), “No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality,” Journal of Marketing, 64(April), 66–79.

Knauth Oswald (1949), “Considerations in the Setting of Retail Prices,” Journal of Marketing, 14(July), 1–12.

Leavitt Harold J. (1954), “A Note on Some Experimental Findings About the Meaning of Price,” Journal of Business, 27(July), 205–210.

Linclon Yvonna S. , and Guba Egon G. (1985), Naturalistic Inquiry. Beverly Hills, CA: Sage Publications.

Marshall Alfred (1948), Principles of Economics. London: MacMillan.

McClure Samuel M. , Li Jiam , Tomlin Damon , Cypert Kim S. , Montague Latané M. , and Read Montague P. (2004), “Neural Correlates of Behavioral Preference for Culturally Familiar Drinks,” Neuron, 44(October), 379–87.

McConnell J. Douglas (1968), “Effects of Pricing on Perceptions of Product Quality,” Journal of Marketing Research, 5(August), 300–303.

Monroe Kent B. (1973), “Buyers' Subjective Perceptions of Price,” Journal of Marketing Research, 10(February), 70–80.

Packard Vance (1957), Hidden Persuaders. New York: McKay.

Peltzman Sam (1975), “The Effects of Automobile Safety Regulation,” Journal of Political Economy, 83(August), 677–725.

Peterson Steven P. , and Hoffer George E. (1994), “The Impact of Airbag Adoption on Relative Personal Injury and Absolute Collision Insurance Claims,” Journal of Consumer Research, 20(November), 657–62.

Polkinghorne J.C. (1984), The Quantum World. New York: Longman.

Rao Akshay R. , and Monroe Kent B. (1988), “The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations,” Journal of Consumer Research, 15(September), 253–64.

Rao Akshay R. , and Monroe Kent B. (1989), “The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review,” Journal of Marketing Research, 26(August), 351–57.

Rao Akshay R. , and Sieben Wanda A. (1992), “The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined,” Journal of Consumer Research, 19(September), 256–70.

Scitovszky Tibor (1945), “Some Consequences of the Habit of Judging Quality by Price,” The Review of Economic Studies, 12(32), 100–105.

Shih Margaret , Pittinsky Todd L. , and Ambady Nalini (1999), “Stereotype Susceptibility: Identity Salience and Shifts in Quantitative Performance,” Psychological Science, 10(1), 81–84.

Shiv Baba , Carmon Ziv , and Ariely Dan (2005), “Placebo Effects of Marketing Actions: Consumers May Get What They Pay For,” Journal of Marketing Research, 42(November), 383–93.

Tellis Gerard J. , and Wernerfelt Birger (1987), “Competitive Price and Quality Under Asymmetric Information,” Marketing Science, 6(Summer), 240–53.

Tirole Jean (1989), The Theory of Industrial Organization. Cambridge, MA: MIT Press.

Trillin Calvin (2002), “The Red and the White,” The New Yorker, (August 19–26), 145–48.

Tull Donald S. , Boring R.A. , and Gonsoir M.H. (1964), “A Note on the Relationship of Price and Imputed Quality,” Journal of Business, 37(February), 186–91.

Veblen Thorstein (1953), The Theory of the Leisure Class. New York: The New American Library.