Book Review: The Incomplete Autobiography of an Immigrant Marketing Professor

Givon Moshe , Mahajan Vijay , and Muller Eitan (1995), “Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion,” Journal of Marketing, 59 (January), 29–37.

Jain Dipak C. , Mahajan Vijay , and Muller Eitan (1991), “Innovation Diffusion in the Presence of Supply Restrictions,” Marketing Science, 16 (Winter), 83–90.

Kotler Philip (1971), Marketing Decision Marking: A Model-Building Approach. New York: Holt, Rinehart and Winston.

Mahajan Vijay and Banga Kamini (2005), The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. Philadelphia: Wharton School Publishing.

Mahajan Vijay , Green Paul , and Goldberg S. (1982), “A Conjoint Model for Measuring Self- and Cross-Price/Demand Relationships,” Journal of Marketing Research, 19 (August), 334–42.

Wind Jerry and Mahajan Vijay (1997), “Issues and Opportunities in New Product Development,” Journal of Marketing Research, 34 (February), 1–12.