In this article, the authors examine consumers’ behavior with respect to expiration dates for grocery store perishable products. A better understanding of such behavior can both guide efforts to educate consumers about the risks associated with perishables that are approaching their expiration dates and help managers implement effective promotional strategies for these products throughout the course of their shelf lives. Both of these approaches can help reduce waste due to spoilage.
Get full access to this article
View all access options for this article.
References
1.
AbadP. L. (2003), “Optimal Pricing and Lot-Sizing Under Conditions of Perishability, Finite Production and Partial Backordering and Lost Sale,”European Journal of Operations Research, 144 (3), 677–85.
2.
AlbaJoseph W., and HutchinsonJ. Wesley (1987), “Dimensions of Consumer Expertise,”Journal of Consumer Research, 13 (March), 411–54.
3.
BernerRobert (1999), “A Battle Fought With Kiwis and Kale,”The Wall Street Journal, (March 15), B1.
4.
BettmanJames R., and ParkC. Whan (1980), “Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis,”Journal of Consumer Research, 7 (3), 234–48.
5.
BlackwellRoger D., MiniardPaul W., and EngelJames F. (2001), Consumer Behavior, 9th ed.Fort Worth, TX: Harcourt.
6.
CardelloArmand V. (2003), “Consumer Concerns and Expectations About Novel Food Processing Technologies: Effects on Product Liking,”Appetite, 40 (3), 217–33.
7.
ChunYoung H. (2003), “Optimal Pricing and Ordering Policies for Perishable Commodities,”European Journal of Operations Research, 144 (1), 68–82.
8.
DowlingGrahame R., and StaelinRichard (1994), “A Model of Perceived Risk and Intended Risk-Handling Activity,”Journal of Consumer Research, 21 (1), 119–34.
9.
DunnMark G., MurphyPatrick E., and SkellyGerald U. (1986), “The Influence of Perceived Risk on Brand Preference for Supermarket Products,”Journal of Retailing, 62 (2), 204–216.
10.
EomYoung S. (1994), “Pesticide Residue Risk and Food Safety Valuation: A Random Utility Approach,”American Journal of Agricultural Economics, 76 (4), 760–72.
11.
FujiwaraOkitsugu, SoewandiHanijanto, and SedarageDayani (1997), “An Optimal Ordering and Issuing Policy for a Two-Stage Inventory System for Perishable Products,”European Journal of Operations Research, 99 (2), 412–24.
12.
GiriB.C., and ChaudhuriK.S. (1998), “Deterministic Models of Perishable Inventory with Stock-Dependent Demand Rate and Non-Linear Holding Costs,”European Journal of Operations Research, 105 (3), 467–74.
13.
GoldFaye (1981), Modern Supermarket Operations, 3d ed.New York: Fairchild Publications.
14.
GreenleafEric A., and LehmannDonald R. (1995), “Reasons for Substantial Delay in Consumer Decision Making,”Journal of Consumer Research, 22 (September), 186–99.
15.
HahnKyu Hun, HwangHark, and ShinnSeong Whan (2004), “A Returns Policy for Distribution Channel Coordination of Perishable Items,”European Journal of Operational Research, 152 (3), 770–80.
16.
HarigaMoncer (1997), “Optimal Inventory Policies for Perishable Items with Time-Dependent Demand,”International Journal of Production Economics, 50 (1), 35–41.
17.
HavlenaWilliam J., and DeSarboWayne S. (1990), “On the Measurement of Perceived Consumer Risk,”Decision Sciences, 22 (4), 927–39.
HuangChung L. (1993), “Simultaneous-Equations Model for Estimating Consumer Risk Perceptions, Attitudes, and Willingness-to-Pay for Residue-Free Produce,”Journal of Consumer Affairs, 27 (2), 377–96.
20.
HunterBeatrice Trum (1994), “Labels for Safety Education?”Consumer's Research Magazine, 77 (2), 8–10.
21.
JacobyJacob, and KaplanLeon B. (1972), “The Components of Perceived Risk,” in Proceedings, Third Annual Conference of the Association for Consumer Research, VenkatesanM., ed. College Park, MD: Association for Consumer Research, 382–93.
22.
JohnsonEric J., and RussoJ. Edward (1984), “Product Familiarity and Learning New Information,”Journal of Consumer Research, 11 (June), 542–50.
23.
KeenanFaith (2003), “The Price Is Really Right,”BusinessWeek, (March 31), 62–67.
24.
KerinRoger A., JainAmbuj, and HowardDaniel J. (1992), “Store Shopping Experience and Consumer Price–Quality–Value Perceptions,”Journal of Retailing, 68 (4), 376–97.
25.
KhoujaMoutaz (1996), “The Newsboy Problem with Multiple Discounts Offered by Suppliers and Retailers,”Decision Sciences, 27 (3), 598–99.
26.
KriderRobert E., and WeinbergCharles B. (2000), “Product Perishability and Multistore Grocery Shopping,”Journal of Retailing and Consumer Services, 7 (1), 1–18.
27.
LiMichael Z.F. (2001), “Pricing Non-Storable Perishable Goods by Using a Purchase Restriction with an Application to Airline Fare Pricing,”European Journal of Operations Research, 143 (3), 631–47.
28.
LichtensteinDonald R., DrumwrightMinette E., and BraigBridgette M. (2004), “The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits,”Journal of Marketing, 68 (October), 16–32.
29.
LitwakDavid (1997), “So Many Programs, So Little Data,”Supermarket Business, 52 (9), 165–69.
30.
LodishLeonard M. (1980), “Applied Dynamic Pricing and Production Models with Specific Applications to Broadcast Spot Pricing,”Journal of Marketing Research, 17 (May), 203–211.
31.
MaheswaranDurairaj, and SternthalBrian (1990), “The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments,”Journal of Consumer Research, 17 (June), 66–73.
32.
MitchellV.-W. (1998), “A Role for Consumer Risk Perceptions in Grocery Retailing,”British Food Journal, 100 (4), 171–83.
33.
MurphyPatrick E., and EnisBen M. (1986), “Classifying Products Strategically,”Journal of Marketing, 50 (July), 24–42.
34.
NijsVincent R., DekimpeMarnik G., and SteenkampJan-Benedict E.M. (2001), “The Category-Demand Effects of Price Promotions,”Marketing Science, 20 (1), 1–22.
35.
RajanArvind, and SteinbergRichard (1992), “Dynamic Pricing and Ordering Decisions by a Monopolist,”Management Science, 38 (February), 240–62.
36.
RoseliusTed (1971), “Consumer Rankings of Risk Reduction Methods,”Journal of Marketing, 35 (January), 56–61.
37.
ShellAdam (2003), “No Surprises on the Street: Beef Stocks Falter,”USA Today, (December 26), 2B.
38.
SubrahmanyanSaroja, and ShoemakerRobert (1996), “Developing Optimal Pricing and Inventory Policies for Retailers Who Face Uncertain Demand,”Journal of Retailing, 72 (1), 7–30.
