Book Review: An Accidental Venture into Academics

Bass Frank M. and Wittink Dick R. (1975), “Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research,” Journal of Marketing Research, 12 (November), 414–25.

BusinessWeek (1998), “The Best B-Schools,” (October 19), 92.

Cattin Philippe and Wittink Dick R. (1982), “Commercial Use of Conjoint Analysis: A Survey,” Journal of Marketing, 46 (Summer), 44–53.

Christen Markus , Gupta Sachin , Porter John C. , Staelin Richard , and Wittink Dick R. (1997), “Using Market-Level Data to Understand Nonlinear Promotion Effects,” Journal of Marketing Research, 34 (August), 322–34.

Currim Imran S. , Weinberg Charles B. , and Wittink Dick R. (1981), “The Design of Subscription Programs for a Performing Arts Series,” Journal of Consumer Research, 8 (June), 67–75.

Foekens Eijte W. , Leeflang Peter S.H. , and Wittink Dick R. (1999), “Varying Parameter Models to Accommodate Dynamic Promotion Effects,” Journal of Econometrics, 89 (March–April), 249–68.

Fraenkel Liana , Bogardus Sidney , and Wittink Dick R. (2001), “Understanding Patient Preferences for the Treatment of Lupus Nephritis with Adaptive Conjoint Analysis,” Medical Care, 39 (November), 1203–1216.

Fraenkel Liana , Bogardus Sidney , and Wittink Dick R. (2003), “Risk-Attitude and Patient Treatment Preferences,” Lupus, 12, 370–76.

Fraenkel Liana , Wittink Dick R. , Concato John , and Fried Terri (2004a), “Are Preferences for Cox-2 Inhibitors Influenced by the Certainty Effect,” Journal of Rheumatology, 31 (3), 591–93.

Fraenkel Liana , Wittink Dick R. , Concato John , and Fried Terri (2004b), “Informed Choice and the Widespread Use of Anti-Inflammatory Drugs,” Arthritis and Rheumatism, forthcoming.

Gomez Miguel I. , McLaughlin Edward W. , and Wittink Dick R. (2004), “Customer Satisfaction and Retail Sales Performance: An Empirical Investigation,” Journal of Retailing, forthcoming.

Gupta Sachin , Chintagunta Pradeep K. , Kaul Anil , and Wittink Dick R. (1996), “Do Household Scanner Panel Data Provide Representative Inferences from Brand Choices?” Journal of Marketing Research, 33 (November), 383–98.

Gupta Sachin , Chintagunta Pradeep K. , and Wittink Dick R. (1997), “Household Heterogeneity and State Dependence in a Model of Purchase Strings: Empirical Results and Managerial Implications,” International Journal of Research in Marketing, 14 (October), 342–58.

Gupta Sunil (1988), “Impact of Sales Promotions on When, What, and How Much to Buy,” Journal of Marketing Research, 25 (November), 342–55.

Huber Joel C. , Wittink Dick R. , Fiedler John A. , and Miller Richard L. (1993), “The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice,” Journal of Marketing Research, 30 (February), 105–114.

Johnson Richard M. (1974), “Trade-Off Analysis of Consumer Values,” Journal of Marketing Research, 11 (May), 121–27.

Johnson Richard M. (1987), “Adaptive Conjoint Analysis,” in Sawtooth Software Conference Proceedings. Sequim, WA: Sawtooth Software, 253–65.

Kaul Anil and Wittink Dick R. (1995), “Empirical Generalizations About the Impact of Advertising on Price and Price Sensitivity,” Marketing Science, 14 (Summer), G151–G160.

Keil Sev K. , Reibstein David , and Wittink Dick R. (2001), “The Impact of Business Objectives and the Time of Horizon of Performance Evaluation on Pricing Behavior,” International Journal of Research in Marketing, 18 (June), 67–82.

Leeflang Peter S.H. and Wittink Dick R. (1992), “Diagnosing Competitive Reactions Using (Aggregate) Scanner Data,” International Journal of Research in Marketing, 9 (March), 39–57.

Leeflang Peter S.H. and Wittink Dick R. (1996), “Competitive Reaction Versus Consumer Response: Do Managers Overreact?” International Journal of Research in Marketing, 13 (April), 103–119.

Leeflang Peter S.H. and Wittink Dick R. (2001), “Explaining Competitive Reaction Effects,” International Journal of Research in Marketing, 18 (June), 119–38.

Leeflang Peter S.H. , Wittink Dick R. , Wedel Michel , and Naert Philippe (2001), Building Models for Marketing Decisions. Boston: Kluwer Academic Publishers.

Little John D.C. (1970), “Models and Managers: The Concept of a Decision Calculus,” Management Science, 16 (April), B466–B485.

Lucas R.E. (1976), “Econometric Policy Evaluation: A Critique,” in The Phillips Curve and Labor Markets, Brunner K. and Meltzer A.H. , eds. Amsterdam: North-Holland, 19–46.

Montgomery David B. and Wittink Dick R. (1980), “The Predictive Validity of Conjoint Analysis for Alternative Aggregation Schemes,” in Market Measurement and Analysis, Montgomery David B. and Wittink Dick R. , eds. Cambridge, MA: Marketing Science Institute, 298–309.

Morrison Donald G. and Silva-Rossa Jorge (1995), “A Latent Look at Empirical Generalizations,” Marketing Science 14 (3, Part 2), G61–G70.

Naert Philippe and Leeflang Peter S.H. (1978), Building Implementable Marketing Models. Leiden: Martinus Nijhoff.

Orme Bryan K. (1998), Reducing the Number-of-Attribute-Levels Effect in ACA with Optimal Weighting. Sequim, WA: Sawtooth Software.

Reinmuth James E. and Wittink Dick R. (1974), “Recursive Models for Forecasting Seasonal Processes,” Journal of Financial and Quantitative Analysis, 9 (September), 659–84.

Sirohi Niren , McLaughlin Edward M. , and Wittink Dick R. (1998), “A Model of Consumer Perceptions and Intentions for a Supermarket Retailer,” Journal of Retailing, 74 (Summer), 223–45.

Srinivasan V. , Wittink Dick R. , and Zweig Bruce M. (1981), “Decision Aids for MBA Program Admissions: Predicting Academic Performance,” Research Paper No. 610, Graduate School of Business, Stanford University.

Steenkamp Jan-Benedict E.M. and Wittink Dick R. (1994), “The Metric Quality of Full Profile Judgments and the Number-of-Levels Effect in Conjoint Analysis,” International Journal of Research in Marketing, 11 (June), 275–86.

Van Heerde Harald J. , Gupta Sachin , and Wittink Dick R. (2003), “Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is,” Journal of Marketing Research, 40 (November), 481–91.

Van Heerde Peter S.H. Leeflang , and Wittink Dick R. (2000), “The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data,” Journal of Marketing Research, 37 (August), 383–95.

Van Heerde Peter S.H. Leeflang , and Wittink Dick R. (2001), “Semiparametric Analysis of the Deal Effect Curve,” Journal of Marketing Research, 38 (May), 197–215.

Van Heerde Peter S.H. Leeflang , and Wittink Dick R. (2002), “How Promotions Work: Evolutionary Model Building of SCAN*PRO,” Schmalenbach Business Review, 54 (July), 198–220.

Van Heerde Peter S.H. Leeflang , and Wittink Dick R. (2005), “Decomposing the Sales Promotion Bump with Store Data,” Marketing Science, forthcoming.

Verlegh Peeter W. , Schifferstein Hendrik N.J. , and Wittink Dick R. (2002), “Range and Numbers-of-Levels Effects in Derived and Stated Measures of Attribute Importance,” Marketing Letters, 13 (1), 41–52.

Wittink Dick R. (1977), “Exploring Territorial Differences in the Relationship Between Marketing Variables,” Journal of Marketing Research, 14 (May), 145–55.

Wittink Dick R. (1991), “Attribute Level Effects in Conjoint Results: The Problem and Possible Solutions,” in First Annual Advanced Research Techniques Forum Proceedings, Neal William D. , ed. Chicago: American Marketing Association, 44–55.

Wittink Dick R. (2001), “Market Measurement and Analysis: The First Marketing Science Conference,” Marketing Science, 20 (Fall), 349–56.

Wittink Dick R. , Addona Michael , Hawkes William , and Porter John C. (1988), “SCAN*PRO: The Estimation, Validation, and Use of Promotional Effects Based on Scanner Data,” working paper, Johnson Graduate School of Management, Cornell University.

Wittink Dick R. and Cattin Philippe (1981), “Alternative Estimation Methods for Conjoint Analysis: A Monte Carlo Study,” Journal of Marketing Research, 18 (February), 101–106.

Wittink Dick R. , Huber Joel C. , Fiedler John A. , and Miller Richard L. (1992), “Attribute Level Effects in Conjoint Revisited: ACA Versus Full Profile,” in Second Annual Advanced Research Techniques Forum Proceedings,” Mora Rene , ed. Chicago: American Marketing Association, 52–61.

Wittink Dick R. and Keil Sev K. (2000), “Continuous Conjoint Analysis,” in Conjoint Measurement: Methods and Applications, Gustaffson Anders , Herrmann Andreas , and Huber Frank , eds. Berlin: Springer-Verlag, 411–34.

Wittink Dick R. , Krishnamurthi Lakshman , and Nutter Julia B. (1982), “Comparing Derived Importance Weights Across Attributes,” Journal of Consumer Research, 8 (March), 471–74.

Wittink Dick R. , Krishnamurthi Lakshman , and Reibstein David J. (1990), “The Effect of Differences in the Number of Attribute Levels on Conjoint Results,” Marketing Letters, 1 (2), 113–23.

Wittink Dick R. , Reibstein David J. , Boulding William , Bateson John E.G. , and Walsh John W. (1989), “Conjoint Reliability Measures,” Marketing Science, 8 (Fall), 371–74.