BelkR.W., WallendorfM., and SherryJ.F. (1989), “The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey,” Journal of Consumer Research, 16 (June), 1–38.
2.
CopulskyJ.R. and WolfM.J. (1990), “Relationship Marketing: Positioning for the Future,” Journal of Business Strategy, (July/August), 16–26.
3.
CovaB. (1997), “Community and Consumption: Towards a Definition of the ‘Linking Value’ of Product and Services,” European Journal of Marketing, 31 (3/4), 297–316.
4.
DwyerF. Robert, SchurrPaul H., and OhSejo (1987), “Developing Buyer–Seller Relationships,” Journal of Marketing, 51 (April), 11–27.
5.
GoldbergB. (1988), “Relationship Marketing,” Direct Marketing, 51 (6), 103–105.
6.
GoreJ.P. (1998), “Who Has the Hook-Up?” Bank Marketing, (November), 24–30.
7.
GundlachGregory T. and MurphyPatrick E. (1993), “Ethical and Legal Foundations of Relational Marketing Exchanges,” Journal of Marketing, 57 (October), 35–46.
8.
HoffmanD., NovakT., and ChatterjeeD. (1995), “Commercial Scenarios for the Web: Opportunities and Challenges,” Journal of Computer-Mediated Communications, 1 (3), (accessed January 17, 2001), [available at http://www.asusc.org/jcme/vol1/issue3/hoffman.html.bak].
9.
McLuhanMarshall (1962), The Guttenberg Galaxy: The Making of Typographic Man. Toronto: University of Toronto Press.
10.
PattersonM. (1998), “Direct Marketing in Postmodernity: From Individualism to Neo-Tribes,” Marketing Intelligence and Planning, 16 (1), 68–74.
11.
RayportJ. and SvioklaJ. (1994), “Managing in the Marketspace,” Harvard Business Review, 72 (6), 141–50.
12.
ReddyM.J. (1993), “The Conduit Metaphor: A Case of Frame Conflict in Our Language About Language,” in Metaphor and Thought, 2d ed., OrtonyA., ed. New York: Cambridge University Press, 164–201.
13.
ShultzD. (1993), “Marketing from the Outside In,” Journal of Business Strategy, 14 (4), 25–29.
14.
WilsonD.T. (1995), “An Integrated Model of Buyer–Seller Relationships,” Journal of the Academy of Marketing Science, 23 (4), 335–45.