Book Review: An Autobiographical Essay: When I Stop Learning,I Will Leave

Berndt Ernst R. , Bui Linda , Reile David R. , and Urban Glen L. (1995), “Information, Marketing, and Pricing in the U.S. Antiulcer Drug Market,” AEA Papers and Proceedings, 85 (May), 100–105.

Green P.E. , Krieger A.M. , and Wind Y. (2001), “Think Years of Conjoint Analysis: Reflections and Prospects,” Interfaces, 31 (3), 56–73.

Hauser John R. and Urban Glen L. (1977), “A Normative Methodology for Modeling Consumer Response to Innovation,” Operations Research, 25 (July/August), 579–619.

Kalyanaram G. , Robinson W.T. , and Urban Glen L. (1995), “Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research,” Marketing Science, 14 (3), G212–G221.

Kalyanaram G. , and Urban Glen L. (1992), “Dynamic Effects of the Order of Entry on Market Sham, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods,” Marketing Science, 11 (Summer), 235–50.

McFadden Daniel (1970), “Conditional Logit Analysis of Qualitative Choice Behavior,” in Frontiers in Econometrics, Zarembka P. , ed. New York: Academic Press, 105–42.

Montgomery David B. and Urban Glen L. (1969), Management Science in Marketing. Englewood Cliffs, NJ: Prentice Hall.

Roberts J. and Urban Glen L. (1988), “Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice,” Management Science, 34 (February), 167-215.

Silk Alvin J. and Urban Glen L. (1978), “Pretest Market Evaluation of New Packaged Goods: A Model and Measurement Methodology,” Journal of Marketing Research, 15 (May), 171–91.

Sutton R.S. and Barto A.G. (1998), Reinforcement Learning. Cambridge, MA: MIT Press.

Ulrich K. and Eppinger S.D. (1995), Product Design and Development. New York: McGraw-Hill.

Urban Glen L. (1964), “Product Planning in the Aerospace Industry,” MBA thesis, University of Wisconsin, Madison.

Urban Glen L. (1966), “A Quantitative Model of New Product Planning with Special Emphasis on Product Interdependency,” doctoral thesis, Department of Marketing, Northwestern University.

Urban Glen L. (1968), “A New Products Analysis and Decision Model,” Management Science, 14 (8), 490–517.

Urban Glen L. (1970), “SPRINTER Mod III: A Model for the Analysis of Frequently Purchased Consumer Goods,” Operations Research, 18 (September/October), 805–54.

Urban Glen L. (1974a), “A Model for Managing a Family Planning System,” Operations Research, 22 (March/April), 205–34.

Urban Glen L. (1974b), “Building Models for Decision Makers,” Interfaces, 4 (3), 1–12.

Urban Glen L. (1975), “PERCEPTOR: A Model for Product Positioning,” Management Science, 21 (8), 849–58.

Urban Glen L. , Carter T. , Gaskin S. , and Mucha Z. (1986), “Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications,” Management Science, 32 (6), 645–59.

Urban Glen L. and Hauser John R. (1993), Design and Marketing of New Products, 2d ed. Englewood Cliffs, NJ: Prentice Hall.

Urban Glen L. and Hauser John R. (2002), “Listening In to Find Unmet Customer Needs and Solutions,” working paper, Alfred P. Sloan School of Management, Massachusetts Institute of Technology.

Urban Glen L. , Hauser John R. and Roberts J. (1990), “Prelaunch Forecasting of New Automobiles,” Management Science, 36 (4), 401–21.

Urban Glen L. , Hulland John S. , and Weinberg Bruce D. (1993), “Pre-market Forecasting for New Consumer Durable Goods: Modeling, Categorization, Elimination, and Consideration Phenomena,” Journal of Marketing, 57 (2), 47–63.

Urban Glen L. , Johnson P.L. , and Hauser John R. (1984), “Testing Competitive Market Structure: A Methodology Based on Product Deletion Probabilities,” Marketing Science, 3 (2), 83–112.

Urban Glen L. , and Karash R. (1971), “Evolutionary Model Building,” Journal of Marketing Research, 8 (1), 62–66.

Urban Glen L. and Katz Gerald M. (1983), “Pretest Market Models: Validation and Managerial Implications,” Journal of Marketing Research, 20 (August), 221–34.

Urban Glen L. and Star S.H. (1991), Advanced Marketing Strategy. Englewood Cliffs, NJ: Prentice Hall.

Urban Glen L. , Sultan F. , Qualls William , (2000) “Placing Trust at the Center of Your Internet Strategy,” Sloan Management Review, 42 (1), 39–48.

Urban Glen L. and Von Hippel E. (1988), “Lead User Analysis for the Development of New Industrial Products,” Management Science, 34 (5), 569–82.

Urban Glen L. , Weinberg Bruce D. , and Hauser John R. (1996), “Premarket Forecasting of Really-New Products,” Journal of Marketing, 60 (January), 47–60.

Urban Glen L. , Weinberg Bruce D. , Qualls William J. , Weinberg Bruce D. , Bohlmann Jonathan D. , and Chicos Roberta A. (1997), “Information Acceleration: Validation and Lessons from the Field,” Journal of Marketing Research, 34 (February), 143–53.