Book Review: The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist

Alderson Wroe (1957), Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.

Alderson Wroe and Green Paul E. (1964), Planning and Problem Solving in Marketing. Homewood, IL: Richard D. Irwin.

Bagozzi Richard P. (1980), Causal Models in Marketing. New York: John Wiley & Sons.

Bentler Peter M. (1985), Theory and Implementation of EQS: A Structural Equations Program. Los Angeles: BMDP Statistical Software.

Choi S.C. and DeSarbo Wayne S. (1993), “Game Theoretic Derivations of Competitive Strategies in Conjoint Analysis,” Marketing Letters, 4 (4), 337–48.

Choi S.C. , DeSarbo Wayne S. , and Harker Patrick T. (1990), “Product Positioning Under Price Competition,” Management Science, 36 (2), 175–99.

Cliff N. (1983), “Some Cautions Concerning the Application of Causal Modeling Methods,” Multivariate Behavioral Research, 18 (1), 115–26.

Freedman David A. (1987), “As Others See Us: A Case Study in Path Analysis,” Journal of Educational Statistics, 12 (Summer), 101–28.

Green Paul E. (1963), “Bayesian Decision Theory in Pricing Strategy,” Journal of Marketing, 27 (January), 5–14.

Green Paul E. and Carmone Frank Jr. (1970), Multidimensional Scaling and Related Techniques in Marketing Analysis. Boston: Allyn and Bacon.

Green Paul E. and Carroll J. Douglas (1976), Mathematical Tools for Applied Multivariate Analyses. New York: Academic Press.

Green Paul E. and Carroll J. Douglas (1978), Analyzing Multivariate Data. Hinsdale, IL: The Dryden Press.

Green Paul E. , FitzRoy Peter T. , and Robinson Patrick J. (1967), Experiments on the Value of Information in Simulated Marketing Experiments. Boston: Allyn & Bacon.

Green Paul E. , and Krieger Abba M. (1997), “Using Conjoint Analysis to View Competitive Interaction Through the Consumer's Eyes,” in Wharton on Dynamic Competitive Strategy, Day George and Reibstein David , eds. New York: John Wiley & Sons, 343–67.

Green Paul E. , and Rao Vithala R. (1972), Applied Multidimensional Scaling. Hinsdale, IL: Holt, Rinehart & Winston.

Green Paul E. , and Tull Donald S. (1966), Research for Marketing Decisions. Englewood Cliffs, NJ: Prentice Hall.

Green Paul E. , and Wind Yoram (1973), Multiattribute Decisions in Marketing. Hinsdale, IL: Holt, Rinehart & Winston.

Hauser John and Wernerfelt B. (1989), “The Competitive Implications of Relevant Set/Response Analysis,” Journal of Marketing Research, 26 (November), 391–405.

Ingene Charles A. and Parry M.E. (1998), “Manufacturer-Optimal Wholesale Pricing When Retailers Compete,” Marketing Letters, 9 (February), 65–78.

Jöreskog Carl and Sörbom D. (1978), LISREL: Analysis of Linear Structural Relationships by the Method of Maximum Likelihood. Chicago: International Educational Services.

Lal R. (1990), “Manufacturer Trade Deals and Retail Price Promotions,” Journal of Marketing Research, 2 (November), 428–44.

Lattin James , Green Paul E. , and Carroll J. Douglas (2002), Analyzing Multivariate Data. Belmont, CA: Duxbury Press.

Moorthy K. Sridhar (1984), “Market Segmentation, Self-Selection, and Product Line Design,” Marketing Science, 3 (Fall), 288–305.

Moorthy K. Sridhar (1993), “Theoretic Modeling in Marketing,” Journal of Marketing, 57 (April), 92–106.

Wold Herman (1985), “Partial Least Squares,” in Encyclopedia of Statistical Sciences, Vol. 6, Katz S. and Johnson N.L. , eds. New York: John Wiley & Sons, 581–91.