Book Review: Exploring New Worlds: The Challenge of Global Marketing

Aaker David A. (1998), Strategic Market Management, 4th ed. New York: John Wiley & Sons.

Alderson Wroe (1957), Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.

Alderson Wroe (1965), Dynamic Marketing Behavior. Homewood, IL: Richard D. Irwin.

Bachelard Gaston (1949), Le Rationalisime Appliqué. Paris: Presses Universitates de France.

Barthes Roland (1957), Mythologie. Paris: Editions du Seuil.

Bartlett Christopher A. and Ghoshal Sumantra (1989), Managing Across Borders. Boston: Harvard Business School Press.

Baudrillard Jean (1970), La Société de Consommation. Paris: Gallimard.

Baudrillard Jean (1972), Pour Une Critique de l'Economie du Signe. Paris: Grasset.

Berry J.W. (1969), “On Cross-Cultural Comparability,” International Journal of Psychology, 4 (2), 119–28.

Berry J.W. (1989), “Imposed Etics-Emics-Derived Etics: The Operationalization of a Compelling Idea,” International Journal of Psychology, 24 (6, Special Issue), 721–35.

Berry J.W. and Dasen P.R. (1974), Culture and Cognition: Readings in Cross-Cultural Psychology. London: Methuen.

Bourdieu Pierre (1982), La Distinction. Paris: Editions du Minuit.

Cox Reavis (1965a), Distribution in a High-Level Economy. Englewood Cliffs, NJ: Prentice Hall.

Cox Reavis (1965b), “The Search for Universals in Comparative Studies of Domestic Marketing Systems,” in Marketing and Economic Development, Proceedings of the 1965 Fall Conference, Bennett P.D. , ed. Chicago: American Marketing Association, 143–62.

Cox Reavis and Alderson Wroe , eds. (1950), Theory in Marketing, 1st series. Homewood, IL: Richard D. Irwin and American Marketing Association.

Cox Reavis , Alderson Wroe , and Shapiro Stanley J. (1964), Theory in Marketing, 2d series. Homewood, IL: Richard D. Irwin.

Craig C. Samuel and Douglas Susan P. (2000), International Marketing Research, 2d ed. Chichester: John Wiley & Sons.

Day George S. (1990), Market Driven Strategy: Processes for Creating Value. New York: Macmillan.

Douglas Susan P. and Craig C. Samuel (1995), Global Marketing Strategy. New York: McGraw-Hill.

Elder Joseph W. (1976), “Comparative Cross-National Methodology,” in Annual Review of Sociology, Vol. 2. Palo Alto, CA: Annual Reviews.

Farley John U. and Wind Yoram (1980), “International Marketing: The Neglect Continues,” Journal of Marketing, 44 (Summer), 5–6.

Fukuyama Francis (1995), Trust, Social Values and the Creation of Prosperity. New York: The Free Press.

Hakansson H. , ed. (1982), International Marketing and Purchasing of Industrial Goods—An Interaction Approach. London: John Wiley & Sons.

Halbert Michael (1965), The Meaning and Sources of Marketing Theory. New York: McGraw-Hill.

Hall Edward T. (1976), Beyond Culture. Garden City, NY: Dou-bleday.

Herskovits Melville (1955), Cultural Anthropology. New York: Alfred A. Knopf.

Hofstede Geert (1980), Culture and Consequences: International Differences in Work-Related Values. Beverly Hills, CA: Sage Publications.

Johanson J. and Wiedersheim-Paul F. (1975), “The Internationalization of the Firm—Four Cases,” Journal of Management Studies, 8 (Spring), 23–32.

Kroeber A.L. (1923), Anthropology: Culture Patterns and Processes. New York: Harcourt Brace.

Liander Bertil , Terpstra Vern , Yoshino Michael , and Sherbini A.A. (1967), Comparative Analysis for International Marketing. Boston: Allyn and Bacon.

Linton Ralph (1973), The Cultural Background of Personality. Englewood Cliffs, NJ: Prentice Hall.

McClelland D.C. (1961), The Achieving Society. Princeton, NJ: van Nostrand.

Pike Kenneth (1966), Language in Relation to a Unified Theory of the Structure of Human Behavior. The Hague: Mouton.

Porter Michael E. (1986), Competition in Global Industries. Boston: Harvard Business School Press.

Porter Michael E. , ed. (1990), The Competitive Advantage of Nations. New York: The Free Press.

Prahalad C.K. and Doz Yves L. (1987), The Multinational Mission. New York: The Free Press.

Przeworski A. and Teune H. (1970), The Logic of Comparative Social Inquiry. New York: Wiley Interscience.

Spradley James P. (1972), Culture and Cognition. New York: Chandler.

Spradley James P. (1973), The Cocktail Waitress: Woman's Work in a Man's World. New York: John Wiley & Sons.

Spradley James P. and McCurdy D.W. (1972), The Cultural Experience. Chicago: Science Research Associates.

Straus Murray A. (May 1969), “Phenomenal Identity and Conceptual Equivalence of Measurement in Cross-National Comparative Research,” Journal of Marriage and the Family, 31 (May), 233–39.

Triandis Harry C. (1972), The Analysis of Subjective Culture. New York: John Wiley & Sons.

Triandis Harry C. , Malpass Roy S. , and Davidson Andrew R. (1973), “Psychology and Culture,” in Annual Review of Psychology, Vol. 23, Mussen Paul M. and Rosenweig Mark K. , ed. Palo Alto, CA: Annual Reviews, 355–78.

Tyler E.B. (1891), Primitive Culture. London: John Murray.

van de Vijver Fons and Leung Kwok (1997), Methods and Data Analysis for Cross-Cultural Research. Thousand Oaks, CA: Sage Publications.

Whorf Benjamin L. (1956), Language, Thought and Reality, Selected Writeup. Cambridge, MA: MIT Press.