KumarV. (2018), “Transformative Marketing: The Next 20 Years,”Journal of Marketing, 82 (4), 1–12.
2.
LambertonCait, and StephenAndrew T. (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,”Journal of Marketing, 80 (6), 146–72.
3.
MelumadShiri, InmanJeff, and PhamMichel (2018), “Selectively Emotional: The Effect of Smartphone Usage on User-Generated Content,” working paper, the Wharton School, University of Pennsylvania.
4.
ShankarVenkatesh, and BalasubramanianSridhar (2009), “Mobile Marketing: A Synthesis and Prognosis,”Journal of Interactive Marketing, 23 (2), 118–29.
