This paper explores an enormous potential of digital media in the area of morphology in industrial design, which goes beyond its extended and widespread possibilities of visualization and materialization. The visualization of the concepts that sustain the identity of our projects, even though they are invisible in finished products, can be explained and made evident through digital media. Intelligible aspects acquire perceptual shapes in order to make its apprehension easier. In this sense, we understand that virtual simulation is an important tool of cognitive mediation.
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