Previous surveys on www.menopausematters.co.uk and published in this journal show that women are reluctant to seek help for reduced libido, vaginal atrophy and dyspareunia despite adverse effects on health and wellbeing. Additionally, health professionals frequently fail to explore these areas during consultations despite proven treatments being available. Women suffering urinary incontinence (UI) show similar trends in their reticence to seek help and in their health professionals addressing their issues. These issues must be addressed through patient empowerment and direct questioning from health professionals. Well maintained, publically accessible toilets are also an important provision to achieving a holistic approach to UI.