The interplay between the capability of a company, the pull of a market for its product, and its profitability, is examined on a catastrophe ‘cusp’ diagram.
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References
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HandyC.By way of encouragement. The path to a better society. Jl R. Soc. Arts, December 1987, 6–12.
2.
For a useful introduction to catastrophe theory, including several practical applications, see Catastrophe theory by A. Woodcock and M. Davis, 1978 (Penguin Books).
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GilmoreR.Catastrophe theory for scientists and Engineers, 1981 (John Wiley, New York).
