Abstract
GKN Axles Limited, Heavy Division manufactures a range of forgings and heavy axles for domestic and international markets. It constitutes approximately 50 per cent of GKN Axles Limited, who employ 2800 employees, contributing in 1981 £60 million turnover to the automotive sector of GK N.
This paper shows how the Company, formally Kirkstall Forge Engineering Limited, revised its marketing, product engineering and investment strategies in order to implement a coordinated programme to ensure realization of progressive product and financial objectives.
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