Students can utilize content analysis techniques to examine societal trends of stereotyping in the media. In this article, I describe the steps in such a research methodology and indicate criteria instructors may use for evaluation. Students believed the project developed and adequately measured their analytic, research, and organizational skills and increased their knowledge of social psychology.
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References
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HolstiO. R. (1969). Content analysis for the social sciences and humanities. Reading, MA: Addison-Wesley.
2.
KrippendorffK. (1980). Content analysis: An introduction to its methodology. Beverly Hills, CA: Sage.
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MerriamJ. E.MakowerJ. (1988). Trend watching: How the media create trends and how to be the first to uncover them. New York: AMACOM.
