Abstract
This article describes a brief heuristics demonstration and offers suggestions for personalizing examples of heuristics by making them relevant to students. Students complete a handout asking for 4 judgments illustrative of such heuristics. The decisions are cast in the context of students' daily lives at their particular university. After the professor tallies responses to each question, students discuss their choices and the reasons for them during a subsequent class meeting. Student feedback indicated that this exercise is informative, interesting, and enjoyable. Results from a pretest-posttest study confirmed that student learning improved from before to after the administration of the exercise.
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