Definitional inconsistency has been epidemic in values theory and research. An abbreviated review of values-related theory and research is provided, and 5 aspects of the values construct that may have contributed to this inconsistency and the resulting lack of synthesis are discussed. A proposal for the process by which value priorities influence attitudinal and behavioral decisions also is outlined. Attitudinal and behavioral decisions are shown to be traceable to personal value priorities, although the link is indirect. The importance of 4 constructs in this process is highlighted. In the past, personal value systems, social value systems, worldviews, and ideologies each may have been given the generic label values.
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