This paper demonstrates an innovative approach for learning about earthquake victims’ behavioral responses to an emergency situation in the immediate aftermath of an earthquake. Researchers developed a scenario following a magnitude 7.8 earthquake that leads to escalating complications described over eight episodes. Subjects were assigned to scenario simulation groups (SSG) and instructed to discuss how they would cope with problems as if they were experiencing the scenario. Subjects first discussed their reactions and potential decisions they might have to make as a group. They were then asked to individually record their behavioral intentions, cognitive reactions (concern) and emotional state (fear) in a survey instrument. Subjects’ responses were tracked over the eight episodes of the scenario. The SSG methodology yielded a more realistic understanding of how a respondent's reactions and behavior change in the immediate aftermath of an earthquake. The implications of the SSG approach on disaster preparedness and response are discussed.
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