Abstract
This paper outlines how the widespread belief that we are experiencing an ‘information technology revolution’ has aroused concerns about unequal access to its perceived benefits. These concerns are explored both through general perspectives on the information revolution and in the specific context of approaches to rural development in Europe, in particular the Highlands and Islands of Scotland. Various levels of government have launched initiatives to stimulate the use of information technology (IT) in the territories under their jurisdiction. This paper focuses on the rationale behind one widely employed strategy, encouraging IT use through promotional campaigns.
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