Abstract
Corporate social responsibility (CSR) as a path to sustainability is well recognised. Here, an aggregate methodology of observation, comparison and estimation is used to explore the multiple dimensions and dynamics of CSR and to construct a fuzzy analytic hierarchy process (AHP) model for CSR assessment. A state-owned corporation is taken as a case study. It is concluded that social responsibility has a dual nature, with both objective and subjective aspects. The issues of CSR in China are evolving from a latent to an emerging stage but far from consolidation and institutionalisation, while CSR responses and performance levels of corporations are evolving from defensive and compliance stages to a managerial stage but far from strategic and civil stages. National and corporate approaches are proposed for CSR risk mitigation and capacity building. Corporations are encouraged to be adaptive in taking social responsibilities commensurate to the capacities and contexts under which they operate.
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