Abstract
Ever wondered what drives the future of business? Is it insightful research or hands-on experience? Is it the analytical rigor of academia that shapes the way industries evolve? Or is it the wisdom of practitioners navigating complex business landscapes?
At IIM Indore, we believe that the most powerful ideas bloom where all of this intersects. It is in this spirit that I am delighted to proudly introduce IIM Indore’s Journal of Contemporary Business Research (JCBR)—a blend of academia, practice, theory and application.
I invite you to be a part of the journal and contribute to intellectual dialogues between researchers and industry leaders. The journal aims to offer a deeper understanding of the forces shaping industries, economies and markets. It focuses on offering content that is thought-provoking, encourages conversations that challenge conventional wisdom and introduces fresh perspectives.
This journal is designed for those who seek substance beyond surface-level insights—practitioners who want to bridge the gap between research and real-world application, academics who wish to stay attuned to the challenges shaping modern business and policymakers looking to craft forward-thinking strategies.
Spanning diverse management disciplines including marketing, finance, strategy, human resources, economics, public policy, operations research and information systems, JCBR provides a comprehensive view of contemporary business challenges and the research-driven solutions that can help navigate them.
In collaboration with our publishing partner, Sage Publications, JCBR carries forward the legacy of the Indore Management Journal.
With its biannual publication cycle, JCBR is focused on remaining relevant to scholars and practitioners alike.
If you are passionate about advancing knowledge, shaping business practice and influencing policy, JCBR is your platform.
Let us bring education and research together, and drive meaningful change. Let us encourage innovation and shape the future of business.