Abstract
Background:
We explore cognitive and behavioural biases that influence individual’s willingness to engage advance care planning (ACP). Because contexts for the initiation of ACP discussions can be so different, our objective in this study was to identify specific groups, particular preferences or uniform behaviours, that may be prone to cognitive bias in the ACP decision process.
Method:
We collected data from the Australian general public (
Results:
Compared to GPs (
Conclusion:
Understanding how GPs, nurses and patients perceive, engage and choose to communicate ACP and how specific groups, particular preferences or uniform behaviours, may be prone to cognitive bias in the decision process is of critical importance for increasing future uptake and efficient future healthcare provision.
Introduction
Advance care planning (ACP) and end-of-life (EOL) decision-making are topical issues given an ageing Australian population and its future impact on healthcare services.1–3 ACP is a process that allows an individual to discuss, plan, and communicate their desires, wishes, and preferences about their future healthcare to family, friends, and health professionals. 4 It is a complex process; however, it has clear benefits for the individual involved by improving quality of life throughout EOL care, and assuring patients’ wishes for care are explicitly met. 5 ACP can also alleviate stress and anxiety for family and loved ones, as well as reduce the psychological, emotional, administrative and economic burden on the healthcare professionals and organisational systems involved. 6 While the associated benefits of ACP appear clear in principle, patients’ understanding and uptake remain low. The available data indicate that only 14% of the Australian population had advance directives (a formal record of an individual’s directives for future healthcare), with numbers varying significantly between states and territories. 7 This is also replicated in other parts of the world. 8
A lack of patient knowledge about ACP has been shown to be one of the primary reasons for low ACP uptake.
6
The literature suggests that interventions that increase communication about ACP naturally lead to increased directive completions.
9
Older people express clear preferences for future EOL care; however, resulting healthcare communications continue to remain inadequate.
10
ACP communication and decision-making research is globally topical, with some critics arguing that the current EOL model of shared decision-making is in effect ‘
To further enhance the knowledge on this topic, the objective of this study was to explore cognitive biases and key differences in communication, preference and decision-making in the context of ACP for both the general public, as well as general practitioners (GPs) and nurses with an interest in primary care. The study also explored individuals’ perceptions of their role in choice and potential shared decision-making with medical experts and identified how framing effects might influence changes in preference for possible motivating factors to engage in ACP. Because contexts for the initiation of ACP discussions can be so different, studies such as this are useful in identifying specific groups, particular preferences or uniform behaviours that may be prone to cognitive bias in the decision process.
Methods
Data collection, sample size and response rate
Our study comprises of two samples: (Sample 1) an age-representative sample of the Australian population and (Sample 2) a sample of Australian healthcare professionals.
For the general public sample, participants were surveyed online using the
The healthcare professional sample comprised conference attendees of the General Practice Conference and Exhibition (GPCE), in May 2021 at Homebush, Sydney. Conference attendees were approached and invited to participate in person by the research team on the first two days of the conference. Our sample represents 48.1% (
Survey design
We designed two surveys for Sample 1 and Sample 2. Both surveys (see Appendix 1 for survey questions in full) were designed to capture participants’ knowledge and preferences regarding ACP engagement and measure any cognitive bias. The questions used are validated survey measures repeatedly used in BE and applied psychology research.13,15,16,21 For both samples, we asked participants (1) what the best age for initial ACP discussion between patient and healthcare professional is, and (2) their preference for the degree of shared decision-making between doctor and patient in deciding the content of any potential ACP. Cognitive bias of the participants was measured using six different bias tests, those being; conjunction fallacy, illusion of control, endowment effect, herd bias, confirmation bias and loss aversion. Each cognitive bias response is then treated as a binary variable, with the participant either exhibiting the bias, or not. All are commonly used in BE for scenarios of decision-making under constraint or risk.13,21 Table 1 provides definitions for each bias, as well as practical examples.
Behavioural bias test and definition.
ACP, advance care planning.
Moreover, we incorporated a randomised framing experiment into the survey design to assess how participants’ preference towards ACP uptake is affected by framing. Specifically, we asked participants to rank, from their most preferred to least preferred, five different reasons for ACP uptake presented in either positive or negative connotations. Half of the participants were randomly allocated to the treatment where reasons were framed as benefits (e.g. an ACP may reduce unwanted financial costs) and the other half to reasons framed as drawbacks (e.g. without an ACP you may experience unwanted financial costs). Furthermore, we included three additional questions on personal experience with ACP in the Australian general public survey, including (1) do participants know what ACP is, (2) if they have completed an ACP and (3) if they have assisted with or participated in an ACP for friends or relatives. Description of ACP was provided to the participants after indicating whether or not they previously knew about ACP (1). These personal ACP experience questions were asked before other ACP-related questions.
For both groups, we collected demographic information (age and sex), while for GPs and nurses, we also collected data on their job title and their years of experience in that role.
Statistical analyses
Data were analysed using Stata 16.1. We begin with some descriptive analysis of our outcome variables of interest, including Pearson’s correlation, pairwise comparisons, two-sample
Ethical approval
All participants provided informed consent, and all research was conducted in accordance with the QUT Human Research Ethics Committee protocol clearance (approval no. 2021000128).
Results
Participant characteristics of the Australian general public and healthcare professionals are summarised in Table 2. Average age of the general public sample is 41.3 years (SD = 17.4). Male participants (45.5%) are, on average, 10.7 years older than female participants. Approximately two-thirds of the GP participants are male (66.3%). The mean age of GPs is 54.1 years (SD = 13.6) with male GPs being 9.1 years older and with 6 years more on-job experience than female GPs, on average. Only two out of the 25 nurses surveyed are males. The average age of nurse participants is 55.7 (SD = 10.5). Pearson’s correlation between age and experience for health professionals is high (
Summary statistics by group.
ACP, advance care planning.
Approximately one-third of the general public participants were familiar with ACP and only 14.1% and 21.1% of the participants reported having completed an ACP (which is representative of broader Australian public) 7 and have been involved with an ACP of their friends or relatives, respectively.
Preferred age to first discuss ACP
All participant groups were asked which age they believed was best to first open a discussion with a patient regarding ACP. To restrict outliers, responses were bounded between 16 and 80 years of age. The average ideal age of initial ACP discussion for the general public is 58.1 years (SD = 14.56), which is not statistically different (unadjusted

Ideal age of first ACP discussion by group.
We find some variation within each sample with respect to participant characteristics. For example, Australian males seem to prefer a slightly later initial ACP discussion in life (

Correlation between participant age and preferred age of initial ACP discussion, by group.
Shared decision-making in ACP
In terms of participant preference for the share of contribution to an ACP between patients and doctors, the public hold a more mixed view compared to health professionals. As shown in Figure 3 (also see Table 2), the mean share of doctor’s ACP input is viewed to be approximately 40% for the general public, which is significantly higher compared to health professionals (GPs and nurses), who believe doctors should only contribute about 20% input in terms of designing the patient’s ACP. Moreover, the variance of the distribution for the general public is substantially larger than health professionals (

Share of doctor–patient contribution in ACP decision-making, by group.
Cognitive bias and ACP
In Figure 4, we present our six cognitive bias test findings, differentiated by group. For five of our six [Figure 4(a)–(e)] tests (with the exception of loss aversion), there were statistically significant differences between the general public and GP populations. Specifically, the general public exhibit less conjunction fallacy and herd bias than GPs, but experience more illusion of control, endowment effect, and confirmation bias. For most biases, there was no statistically significant difference between nurses and the other two samples; however, this finding is likely due to the small sample size of nurses. The only significant difference was between GPs and nurses with less GPs exhibiting illusion of control bias [Figure 4(b)].

Cognitive bias two-sample comparisons, by group.
Next, we examine whether these cognitive biases are correlated with the timing participants prefer one should initiate a discussion about ACP with healthcare professionals and their preferences for level of shared decision-making regarding ACP between doctor and patient. To do so, we first compare the averages of the outcome between participants who exhibit bias to a specific behavioural aspect to those who do not (Figure 5), then, using a multiple regression approach, we assert the effect of these behavioural bias by controlling for other potential confounding factors (Tables 3 and 4).

Cognitive bias and ACP decision-making process.
Multivariate analysis on ideal age for initial ACP discussion.
ACP, advance care planning; AIC, Akaike information criterion; BIC, Bayesian information criterion.
Dependent variable: Ideal age for initial ACP discussion. Standard errors (robust) in parentheses.
Multivariate analysis on share of doctor–patient contribution in ACP decision.
ACP, advance care planning; AIC, Akaike information criterion; BIC, Bayesian information criterion.
Dependent variable: Share of input contributed by the doctor. Standard errors (robust) in parentheses.
This simple mean (
Interestingly, general public participants who exhibited behavioural biases rated the share of doctor–patient contribution in ACP decisions differently. Specifically, participants rate the share of doctor’s input in deciding ACP content to be higher if they exhibit herding bias (4.77%,
In our multivariate analysis, we controlled for basic demographics (i.e. age and sex) of participants as they were previously identified to be correlated with the two outcome variables. For the general public sample, we also controlled for participants’ experience with ACP, which is coded as a binary variable with value equals to one if the participants have answered ‘Yes’ to any of the three questions relating to personal experience with ACP. Furthermore, we included an extensive range of socio-demographic variables to the analysis of the general public sample, including education, type of schooling, ethnicity, household income, marital status, number of offspring, religion, political views, self-rated happiness and self-rated health. For healthcare professionals, we included years of job experience in addition to sex and age. Control variables were procedurally added in the regression analysis in a stepwise manner as a robustness check for coefficient estimates.
In Table 3, after the participants’ age and sex were controlled for, the effects of behavioural biases were not statistically significant. Those with a history of any form of ACP experienced no difference in their preference to those without.
In Table 4, participant age had a statistically significant negative correlation with the general public’s preference for amount of input by doctors into ACP content. Males compared to females preferred greater doctor’s input, and those who exhibited herding bias also preferred greater doctor’s contribution. Importantly, a history of any form of ACP experience appeared to have no impact on preference for contribution by doctor or patient.
As the majority of our general population sample have no previous experience with ACP, it is not surprising that cognitive short-cuts are employed in the decision-making process. As a robustness check, we explore the interaction of ACP experience and bias, on our two outcome variables in our general population sample.
For age of first ACP discussion, our multivariate results are presented in Table 5 with specification (7) visualised as Figure 6. All specifications include additional controls [those previously included in Table 3 specification (4)]. We find that those who exhibit confirmation bias or herding bias, and have prior knowledge of ACP, state a preference for later age for first ACP discussion.
ACP experience and bias interaction for age of first ACP discussion – General Pop.
ACP, advance care planning; AIC, Akaike information criterion; BIC, Bayesian information criterion.
Dependent variable: Ideal age for initial ACP discussion. Standard errors (robust) in parentheses.

ACP experience and bias interaction for first age of ACP discussion – General Pop.
For percentage share of ACP decision, our multivariate results are presented in Table 6 with specification (7) visualised as Figure 7. All specifications include additional controls [those previously included in Table 2 specification (4)]. In relation to contribution to an ACP. We find that those who exhibit confirmation bias in the general population, and have prior knowledge of ACP, prefer greater GP contribution in the decision process.
ACP experience and bias interaction for share of ACP decision – General Pop.
ACP, advance care planning; AIC, Akaike information criterion; BIC, Bayesian information criterion.
Dependent variable: Share of input contributed by the doctor. Standard errors (robust) in parentheses.

ACP experience and bias interaction for share of ACP decision – General Pop.
Framing effects on preferences for factors motivating ACP uptake
Prior to any analysis, it is methodologically important to qualify that we find no statistical difference between participant’s sex (
In Table 7 and Figure 8, we present our framing experiment results again differentiated by group. In Figure 12 (see Appendix 1), we also present the complete distribution of rank preferences by ACP alternative for both positive and negative conditions.
Framing effect on priority of preference for engaging advance care planning.
EOL, end of life; GP, general practitioner.
Wilcoxon rank-sum test (two-tailed).
*, ** and *** represent 10%, 5%, 1% and 0.1% levels of significance, respectively.

Framing effect on ranked order of reasons for ACP uptake, by group.
For our general public group, exact medical care is on average the most prioritised factor, but that when alternatives are framed positively, participants rank the exact medical care (
For our GP group, we see similar results in that positive framing of the exact medical care (
Finally in our nurse group, we find novel results in comparison to our previous two groups, in that nurses (on average) in our positive frame condition place higher priority on family impact (
Furthermore, by comparing the order of preference in pairs of ACP uptake reasons (Table 8), we find that framing causes the order of preference to switch for certain pairs. In particular, in our general public sample, 79.4% of the participants rank family impact as more important factor for ACP uptake than hospital transfers, while this share drops by 7% point when reasons were negatively framed (
Pairwise comparison framing experiment.
ACP, advance care planning; EOL, end of life.
Discussion
Previous research exploring factors impacting EOL decision-making have primarily focussed on sample populations of the seriously ill, as well as the elderly,9,22,23 and did not explore the role of bias in decision-making. Our study instead provides new and novel empirical findings from both frontline healthcare professionals and potential future patients relating to ACP communication and preference.
Triggers for engaging an ACP discussion are most often related to a significant new or ongoing health issue. That said, our study shows that the mean age where people consider starting discussion about ACP is 57, 58 and 42 years among general population, GPs and nurses, respectively. Nurses state a distinctly younger priority for the age of first ACP discussion with a patient (by 15.26 to the public and 14.71 to GPs, on average (
Our ACP shared decision-making analysis shows distinct differences between preferences of healthcare professionals and the public, with GPs (mean age = 54.1 years; mean years of experience = 24.3) and nurses (mean age = 55.7 years; mean years of experience = 27.3) stating (on average) approximately 20% greater patient contribution compared to what the public states they prefer. This finding that patients prefer substantially less input in such an important EOL health decision demonstrates the challenges associated with shared decision-making in practice and lends weight to critics of a shared decision-making model.10,11 It also speaks to patient preference for paternalism 24 in credence markets14,15 where frontline healthcare workers are the far more experienced medical experts. In such a large-scale health context (EOL decision-making), these empirical findings are novel and confirmatory, leading to conclusions that can have clinical meaning and inform future practices as they highlight the potential for conflict in decision-making and poor patient and carer experiences if expectations are not met. These findings raise concerns relating to patient expectation and guidance, and particularly relating to informed consent, and the practicalities of achieving shared decision-making when perspectives, knowledge and power differentials exist.
Key group differences in the way ACP stakeholders (patients, GPs and nurses) process and communicate information present challenges for efficient healthcare provision. Our cognitive bias analysis shows significant differences between GPs and patients for five of the six behavioural tests administered. For the general public, we find varying relationships (all
From a practical standpoint, our study provides evidence to support alternative ways to increase awareness of ACP through targeted communications based on the identification of key group differences in preference. For example, our framing experiment demonstrates that when ACP outcomes are presented in different ways, the general public and GPs show malleable preferences for more acute health-related issues like exact medical care (
This study is not without limitations, first, although our study collected a large sample of GP and nurse cognitive bias data from the GPCE conference, it was a convenience sample it may lack generalisability to all healthcare professionals. The nurse sample was also very small. Voluntary participation is another limitation of this study, as is the sample source, which includes people who are registered with a professional survey company. In addition, participant responses for content relating to ACP are stated preference, not revealed preference and reflect a point in time. Preferences for ACP and EOL decisions may, of course, change over time, depending on a range of social, clinical and environmental factors. Sex ratios and age for our GP and nurse samples are also highly skewed, although the demographic profile is broadly reflective of the current age and gender profiles for the related occupations. It is also important to note that other health professionals working in the ACP space may exhibit different cognitive processes and behaviours, for example, palliative care physicians. Furthermore, the study does not account for potential patient cognitive impairment, which is often the catalyst for initiating ACP discussions and processes. Finally, because the broader contextual complexity of ACP is so intricate (e.g. the role of culture, social norms, disease patterns, sex differences, etc), our study is exploratory in nature and seeks to offer a primer for the study of cognitive bias in ACP decision-making
Understanding how GPs, nurses and potential patients understand and communicate their preferences regarding ACP is of critical importance for efficient healthcare provision and future uptake. Overall, our study provides novel empirical evidence that cognitive bias plays a significant role both within and between (general public, GP and nurse) groups behaviour in the context of ACP. For the general public, age appears to be a robust and re-occurring factor associated with ACP preference and shared decision-making. This study can be a primer for future applied behavioural research in this important healthcare decision-making space.
Footnotes
Appendix 1
Author contribution(s)
Conflict of interest statement
The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The authors received no financial support for the research, authorship, and/or publication of this article.
Ethical approval
All research was conducted in accordance with QUT human research ethics committee approval no. 2021000128.
Data availability statement
Data and code are available from the corresponding author on request.
