Abstract
Innovation is high on every CEO’s agenda across all industries. In some sectors, where disruption is prominent, innovation is critical to survival. But as many surveys have highlighted, the majority of innovation efforts in organisations fail. There is a clear mismatch between ambitions and achievements. The argument I put across in this article is that HR leaders have a strategic and critical role to play in making innovation happen. Innovation and Digital transformation are not about technology, but about people and processes. The crucial drivers for innovation are organisational culture, structure and communicating success.
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