Abstract
Culture is just like a ‘breeze’ that cannot be seen while for sure it can be felt and experienced. Often organisations believe that the success of any change initiative depends on the strength of execution focus, while on the contrary the success of transformation is sustainable only when it is driven through the organisations’ DNA. Organisations’ DNA is ingrained in its ‘culture’ dimension. Business success is not just about embracing a change one time, but it is about internalising the change in a manner to sustain and experience consistent outcomes benefiting all the associated stakeholders. This article would bring out the practical aspects of aligning culture and transformational change to attain sustainable outcomes. Exploring the cultural journey of organisations would not be complete until we deep-dive on aspects such as origin of organisational culture, impact of new technology and ways of working, dynamism of the ecosystem and the business-critical success factors. Success of transformational change is determined by the strength of its alignment with business benefits. Through our study, we have seen several organisations that in order to reap the fullest business benefits, transformational change needs to be evolved, ingrained and habituated through the dimensions of organisational culture.
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