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Impact of Kids Endorsement on the Buying Behavior of their Parents

FIIB Business Review

Impact Factor: 2.3 / 5-Year Impact Factor: 2.4

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Research article

First published online April, 2012

Impact of Kids Endorsement on the Buying Behavior of their Parents

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Volume 1, Issue 3-4

https://doi.org/10.1177/2455265820120312

Abstract

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