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Application of Social Media to Word of Mouth Marketing and Promotion of Luxury Brands

FIIB Business Review

Impact Factor: 2.3 / 5-Year Impact Factor: 2.4

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First published online January, 2012

Application of Social Media to Word of Mouth Marketing and Promotion of Luxury Brands

Volume 1, Issue 2

https://doi.org/10.1177/2455265820120202

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