Policy problems and solutions are frequently loaded with moral, emotional and cost-effectiveness components as well as with other ideational and symbolic elements in order to provide them with, or deprive them of, significance. Skillful policy entrepreneurs are key actors in this valuation process which results in policy problems and solutions becoming valued, overvalued or undervalued. Drawing on insights from the sociology of valuation, this article distinguishes between four types of policy entrepreneurs – defined by the particular strategies they pursue – that may be involved in this process: norm entrepreneurs, reputation entrepreneurs, meaning entrepreneurs and standards and performance metrics entrepreneurs. The article elaborates on the role of these actors in the policy valuation process and the interactive nature of their activities. It thereafter illustrates their activities by elaborating on the valuation strategies pursued by the Coalition for Environmentally Responsible Economies, which led several European governments to provide financial support for the Carbon Disclosure Project.
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