This article conceptually explores the dark side of luxury work, i.e. service work in the luxury segment, by using the analytical perspective of ‘paradoxes’. We identify three paradoxes arising from the dark side of luxury work which are interrelated, affect different actors (managers, customers and workers), and are embedded in broader societal structures. We discuss the contribution of our paper to the literatures on service work and organizational paradoxes and outline starting points for future empirical research.
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