In dieser Studie wird die Wirkung der Rekrutiererfreundlichkeit und -kompetenz auf den Bewerber und dessen Absicht, den Bewerbungsprozess weiter zu verfolgen, empirisch analysiert. Als theoretisches Fundament dienen das Signaling und die Theory of Reasoned Action. Unter Zuhilfenahme eines Strukturgleichungsmodells kann gezeigt werden, dass die wahrgenommene Freundlichkeit und Kompetenz des Rekrutierers entgegen bisheriger Annahmen keine direkten Auswirkungen auf den Bewerbungsprozess haben, sondern vollständig durch die Arbeitgeberattraktivität und die subjektive Norm mediiert werden. Dies zeigt, dass Rekrutierer indirekt auf Bewerbungsprozesse wirken und, dass die zugrundeliegenden Einstellungen des Bewerbers berücksichtigt werden müssen, um genaue Verhaltensvorhersagen zu treffen. Basierend auf diesen Ergebnissen können Arbeitgeber innerhalb des Rekrutierungskontexts Maßnahmen und Verhaltensweisen entwickeln, die die Attraktivität des Unternehmens und die subjektive Norm steigern und subsequent zu einer höheren Absicht führen, den Bewerbungsprozess weiter zu verfolgen.
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