Abstract
Get full access to this article
View all access options for this article.
References
1.
Godin
S.
(2018 , 18 July). 58 years ago . https://seths.blog/2018/07/58-years-ago/
2.
Kotler
P.
(1972 ). What consumerism means to marketers .
Harvard Business Review
, 50 (3 , May–June), 48 –57 .