Abstract
This research discusses the topic of communication in general with emphasis on managerial communication and crisis interdependence from a strategic management perspective within the global context. This study illustrates the severity of the consequences that firms can suffer due to lack of preparedness, poor planning and coordination of communication, and crisis management and their interdependence when an event occurs. The study uses the recent credit cards data breach of major US retailers. The result of a qualitative inquiry confirms that communication and crisis are interdependent and must be strategically planned and managed with clear policies in place. Such a strategy can prevent potential negative effects in the firm and lead to success. Strategic management is about survival in the hypercompetitive business world. Management must, therefore, prepare and decide when and how to act to prevent dealing with unexpected events.
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