Abstract
Games are useful in enriching a course and reinforcing classroom teaching. This article describes a game developed by the author for Strategic Marketing course of an MBA program. It is a team game that can be played without computers. The unique aspect of the game is that one team creates a challenge for another team to respond to. Each team defends its own response and challenges another. Strategic Tangle is like a live case where decision makers have limited access to market information. The game offers a business context for reinforcing class room learning, and the participants can be evaluated on their performance. Participant feedback shows that the element of cocreation makes the game interesting. The game can be adapted to other courses and for undergraduate-level business courses. The game can be played over 3 or 6 hours plus presentation and debriefing time.
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