How should academics who work in the field of business communication (or management, professional, or technical communication) think of their work? I propose that business communication should be understood as a sentinel discipline and a designer discipline. By sentinel discipline I mean a community that continually monitors (and responds to) changes in business practice. By designer discipline I mean a community that understands the instructional task as shaping the ways in which graduates will shape (and reshape) business organizations through their communicative behavior.
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