This study examines the impact of traditional lectures and guest speaker sessions on developing business communication skills in supply chain education. Focusing on green supply chain management practices (GSCMP) and sustainable development (SD), the research highlights the complementary strengths of these teaching methods. Traditional lectures excel in enhancing written communication and theoretical knowledge, while guest speaker sessions significantly improve verbal communication and practical skills. The findings provide actionable insights for educators to design balanced curricula that align with the dynamic communication needs of modern supply chain management professionals.
BaghcheghiN.KoohestaniH. R.RezaeiK. (2011). A comparison of the cooperative learning and traditional learning methods in theory classes on nursing students’ communication skill with patients at clinical settings. Nurse Education Today, 31(8), 877–882.
2.
BakO.Boulocher-PassetV. (2013). Connecting industry and supply chain management education: exploring challenges faced in a SCM consultancy module. Supply Chain Management: An International Journal, 18(4), 468–479.
3.
BakO.JordanC.MidgleyJ. (2019). The adoption of soft skills in supply chain and understanding their current role in supply chain management skills agenda: A UK perspective. Benchmarking: An International Journal, 26(3), 1063–1079.
4.
GammelgaardB.LarsonP. D. (2001). Logistics skills and competencies for supply chain management. Journal of Business Logistics, 22(2), 27–50.
5.
HairJ. F.RisherJ. J.SarstedtM.RingleC. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/ebr-11-2018-0203
6.
HenselerJ.RingleC. M.SarstedtM. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115–135.
7.
IksanZ. H.ZakariaE.MeerahT. S. M.OsmanK.LianD. K. C.MahmudS. N. D.KrishP. (2012). Communication skills among university students. Procedia-Social and Behavioral Sciences, 59, 71–76.
8.
JordanC.BakO. (2016). The growing scale and scope of the supply chain: A reflection on supply chain graduate skills. Supply Chain Management: An International Journal, 21(5), 610–626.
9.
KanH.-Y. K.IsmailN. (2021). Competing values framework as decoding tool: Signature pedagogy in teaching business communication. Business and Professional Communication Quarterly, 84(1), 60–84. https://doi.org/10.1177/2329490620985909
10.
KolbD. A. (1984). Experiential learning. Englewood Cliffs, NJ: Prentice-Hall.
11.
PhanT. A.NinhT.-T.-D. (2024). The impact of company field trips and representative image on students’ CSR knowledge sharing intentions. Business and Professional Communication Quarterly. Advance online publication. https://doi.org/10.1177/23294906241237721
12.
PhanT. A.PhanN. (2024). Fostering teamwork satisfaction in competitive project-based learning environments. Business and Professional Communication Quarterly. Advance online publication. https://doi.org/10.1177/23294906241278916
13.
PhanT. A.VuT. H. N.VoN. T. N.LeT. H. (2024). Enhancing educational outcomes through strategic guest speaker selection: A comparative study of alumni and industry experts in university settings. Business and Professional Communication Quarterly. Advance online publication. https://doi.org/10.1177/23294906241263035
14.
QuailM.BrundageS. B.SpitalnickJ.AllenP. J.BeilbyJ. (2016). Student self-reported communication skills, knowledge and confidence across standardised patient, virtual and traditional clinical learning environments. BMC Medical Education, 16, 1–12.
15.
RahmanS.QingN. (2014). Graduate students’ perceptions of supply chain skills for supply chain managers. Benchmarking: An International Journal, 21(2), 276–299.
16.
RibeiroJ. M. P.HoeckesfeldL.Dal MagroC. B.FavrettoJ.BarichelloR.LenziF. C.SecchiL.de LimaC. M.De Andrade GuerraJ. B. S. O. (2021). Green campus initiatives as sustainable development dissemination at higher education institutions: Students’ perceptions. Journal of Cleaner Production, 312, 127671.
17.
UmarM.KhanS. A. R.Yusoff YuslizaM.AliS.YuZ. (2022). Industry 4.0 and green supply chain practices: An empirical study. International Journal of Productivity and Performance Management, 71(3), 814–832.
18.
YusofF. M.HalimH. (2014). Understanding teacher communication skills. Procedia—Social and Behavioral Sciences, 155, 471–476.
19.
ZouP.SunW.HallowellS. G.LuoY.LeeC.GeL. (2019). Use of guest speakers in nursing education: An integrative review of multidisciplinary literature. Advances in Medical Education and Practice, 10, 175–189.
