This My Favorite Assignment (MFA) article features 11 teaching innovations first presented at the 2023 Association for Business Communication Annual International Conference held Denver, Colorado, USA. These assignments are designed to boost students’ writing, persuasion, crisis management skills, and personal and professional development.
BergerC. R.CalabreseR. J. (1975). Some explorations in initial interaction and beyond: Toward a developmental theory of interpersonal communication. Human Communication Research, 1, 99-112.
2.
CardonP. W. (2024). Business communication: Developing leaders for a networked world (5th ed.). McGraw-Hill.
3.
CialdiniR. B. (2006). Influence: The psychology of persuasion. Harper Collins.