Feature on Teaching: Bringing an Entrepreneurial Lens to the Business Communication Course

Abstract

Instructors face myriad competing demands for topical coverage in their courses, while navigating pressure to teach in varied modalities and meet employers’ expectations for graduates. Starting from a Scholarship of Teaching and Learning framework, this article contributes to the bridging-the-gap literature by addressing local employers’ needs and proposing an entrepreneurship-based approach to business communication curriculum.

Keywords

entrepreneurial communication business communication Scholarship of Teaching and Learning (SoTL)teaching business plan entrepreneurship

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