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Abstract

One line of prior research has focused on the effect of style on readers’ ability to comprehend or willingness to engage with a message. A separate line has illuminated the effect of errors on the impressions readers form about writers, identifying potentially serious consequences (e.g., the willingness to accept the writer as a coworker or to fund the writer’s business pitch). To date, few studies have investigated the effect of style on the impressions readers form of business writers. In this paper, we report a study of the relationship between business writer attributions and word- or sentence-level style features often emphasized by advocates of plain style. Using data from 614 respondents, we found statistically significant evidence that business writers conveyed (a) confidence by avoiding non-requisite words, jargon, and nominals and by using standard connotations and grammar, and (b) professionalism by avoiding non-requisite words and hedges and by using standard homonyms.

Keywords

attributions impression formation linguistic style plain language verbal cues writers

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When Your Boss Says,“You Need to Sound More Professional”: Writing Style and Writer Attributions

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