A Preliminary Examination of Perceptions of Social Influence in Group Decision Making in the Workplace

Abstract

Theory and research on social influence in groups indicate that normative influence can be detrimental to important group outcomes, whereas informational influence tends to have positive effects. However, much of the research providing these results consists of experimental studies conducted in laboratory settings. We examine how normative and informational influences are perceived in decision-making groups in the workplace. We find, in a survey of 197 individuals involved in group decision making in their workplaces, that the use of informational influence is viewed as enhancing group decision-making effectiveness and group cohesiveness. In contrast, normative influence has a negative effect on perceptions of decision-making effectiveness. Flirting as a form of idiosyncratic influence in the workplace is also considered and is found to have negative effects on perceptions of decision-making effectiveness and cohesiveness.