Moderation is the Key to Successful Human Factors Studies

Abstract

Human factors usability studies play an important role in the product development process. To yield valid and useful data from these formative and validation studies there must be effective moderation. In study sessions with participants, moderators must play the role of unbiased facilitator, perceptive observer, and curious researcher. In all studies, positive interactions and effective communication between moderator and participant can establish the rapport necessary to spark meaningful and honest discussions. From the conversational focus group to the passive moderation of a validation study, involvement and interactions with participants can vary greatly. Furthermore, consideration must be given to the stage of device development and the goals of the study. Strong moderation is the cornerstone of any successful usability study, opening the doors to valuable insights and thorough evaluations.