Generative design research is a collection of methodologies centered around the creation of ideas and designs from the needs and values of the users as opposed to the usability of the system. In this paper, you learn how we utilized collaging activity to understand patient’s views of trust and healthcare. Specifically, we will discuss the utility of generative design research as it applies to managing complex discussions, gathering multiple feedback resources, and using your role as the researcher to enable the team.
BuenoM.RameckersL. (2003). Pulse ESOMAR Paper Research for Innovations: Fitting the design process at Philips Design. Research Conference Paper, Koninklikjke Philips Electronic, 2-19.
