This article seeks to examine the role of the leadership factor in the 2024 elections. The Bharatiya Janata Party (BJP) made leadership the centre-piece of its campaign and appeal for votes. While the Indian National Developmental Inclusive Alliance (INDIA) coalition consciously avoided a confrontation with the BJP around the leadership issue, this factor continued to assume salience during the campaign. By locating the debate in the wider context of the 2014 and 2019 elections, this article, assesses whether the impact of the leadership factor, especially in the case of BJP (and the National Democratic Alliance [NDA]) has plateaued and did not add any traction to the campaign of the ruling party. A set of questions asked in the National Election Study (NES) 2024 compared with data from NES 2014 and NES 2019 form the basis of the analysis.
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