The issue of cow preservation is predominantly seen as a battle between communal/orthodox and liberal/secular ideologies represented by Hindu nationalists and Congress, respectively. In this schema, Hindu nationalists projected themselves as protectors of cow, while Congress seemed to oppose such proposals. The question of how both regimes used cow as a significant symbol for strengthening their politics and positions for favourable political equilibrium in the past 60 years remains under-researched. The article argues that the dynamics of electoral politics in India should not merely be reduced to the ideologies of different political regimes; instead, a critical understanding of successful and timely appropriation of popular religious sensibilities needs to be explored.
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